Google has been an integral part of tourism marketing for decades. As Google reinvents itself in the AI age, the impact it could have on the travel industry is likely to be dramatic.
Skift Research’s latest research report – AI, Google, and the Shift from Keywords to Context in Travel – tracks how Google is embedding AI tools into its search platform and what it means for travel marketers.
Skift outlined four areas in which generative AI can have a significant impact on the travel industry. Our initial belief was that AI would have a major impact on internal tools and support for customers. Since then, a lot of products in those fields have been released.
We also predicted that the greatest impact on search would be in terms of speed, but it would still be a significant factor.
