Europe: Private equity firm Queensgate Investments sold the European arm to Generator, a lifestyle hospitality brand. alternative asset manager Brookfield Asset Management for €776 million.
The deal comprises 15 properties with 2,749 bedrooms in European cities.
Queensgate, also known as acquired Generator in 2017 for €450 millionFreehand Hotels, a sister brand of Generator and also owned by Queensgate, is not included in the deal. Freehand Hotels is a sister brand to Generator, and it’s also owned by Queensgate. It does not make up part of this deal.
Alastair Thomann left Generator and Freehand in January 2025. joined edyn as CEOBrookfield also owns the lifestyle aparthotel brand.
Jason Kow, CEO of Queensgate Investments, said: “Queensgate is proud to have acquired Generator… to have transformed the brand, earnings and asset base, and to successfully exit the European arm to Brookfield at EUR 776 million. We are very proud of Generator and look forward in watching its continued success under Brookfield.
Morgan Stanley & Co. International plc. Queensgate Investments received financial advice from Morgan Stanley and Co. Queensgate Investments was advised by Brown Rudnick LLP & EY.
Kirkland & Ellis, DLA Piper, and KPMG advised Brookfield.
Highlights:
• Brookfield has acquired Generator’s European operations for €776 million.
• 15 assets and 2,749 rooms across Europe are included in the deal.
• Queensgate retains Generator’s US assets and continues to own Freehand Hotels.
• Alastair Thomann joins Brookfield-owned edyn after exiting Generator.
• Multiple global advisory firms facilitated the transaction.
