Worldwide: Owner-operator Minor Hotels added four hotel brands, including its first soft brand.
New brands include:
• The Wolseley Hotels – a luxury hotel brand inspired by the restaurant on Piccadilly in London. The brand will offer “immersive spaces and evocative experiences” and will feature The Wolseley restaurant or café in every property.
• Minor Reserve Collection – a luxury soft brand set to include hotels and resorts that are “united by a commitment to character, craftsmanship and a true sense of place”.
• Colbert Collection – a premium soft brand set to feature independent hotels which “express individuality” through “culinary experiences and insider-led itineraries”.
• iStay Hotels – a select-service brand described as “affordable, comfortable and convenient” with “the latest tech”.
Expect the first property announcements from the four brands in the next months.
Ian Di Tullio Chief Commercial Officer of Minor Hotels, stated: “We have carefully crafted each brand to capture specific market opportunities, allowing us to meet the changing needs of modern travelers and owners. By extending our brand portfolio to include new segments, we empower our partners, delight our guests and accelerate our global expansion strategy. These additional brands will help us achieve our growth goal of 850 properties before the end of 2027.”
Minor Hotels is currently responsible for a portfolio that includes more than 560 hotels in 57 different countries. Other brands include Anantara, Elewana Collection, Tivoli, NH Collection, Avani, nhowNH Oaks
Highlights:
• Minor Hotels has launched four new hotel brands, including two soft brands: Minor Reserve Collection and Colbert Collection.
• The luxury Wolseley Hotels, inspired by the London restaurant, will include a Wolseley dining concept in each property.
• The tech-forward iStay Hotels is a select-service brand.
• Debut properties across all four brands are expected to be revealed in the coming months.
• Minor Hotels now operates over 560 properties worldwide and aims to reach 850 by 2027.
