Today, Marriott International has completed its acquisition of the innovative lifestyle brand citizenM. This transaction, which is part of Marriott’s global strategy to grow its select-service portfolio, provides Marriott Bonvoy members and guests with more options for lodging in exciting locations around the globe.
In the United States, Europe and Asia Pacific, there are currently 37 open hotels in the citizenM portfolio, totaling 8,789 room. Marriott is also expected to add CitizenM’s pipeline of two hotels with over 300 rooms.
The citizenM Brand is a perfect addition to our Portfolio as travelers continue looking for innovative accommodations that blend technology and genuine hospitality. Anthony Capuano is the President and CEO at Marriott International. “Marriott’s success in growing select service lifestyle offerings including our AC Moxy and Aloft brand has been proven. We look forward to increasing citizenM’s reach globally with our guests and Marriott Bonvoy Members around the globe.”
Marriott has completed the acquisition and will now begin the integration of the CitizenM portfolio within its systems. CitizenM properties will continue to be bookable through citizenM’s online channels until they are fully integrated later this year. Members of the citizenM award-winning subscription program can continue to receive benefits. More details will be released about the new program after integration. After integration, CitizenM will be a fully-participating brand in the Marriott Bonvoy program. This will unlock even more value to members.
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The citizenM hotel brand is known as a place of genuine service and efficiency, with a focus on design and art. The brand was founded in 2008. It caters for a growing segment of value-conscious travellers looking for technologically-driven accommodations. Features include smart in-room design and indoor and outdoor common areas featuring immersive artwork, local artifacts and comfortable living rooms that can be used as collaborative workspaces.
