Hilton believes the best way to implement artificial intelligence in its early stages is not to change how guests book rooms but instead improve their experiences.
At the Skift Data + AI Summit held in New York, Wednesday, Hilton’s president of global brand and commercial services Chris Silcock stated that the hotel chain is using AI tools to automate hotel operations and better recognize loyal customers.
Silcock said, “We are not a technology company, but we do a great deal of technology deployment and build.” “We are a service business.” We are a hospitality business, where people serve people.
Hilton’s AI is driven by this distinction. Hilton’s AI strategy is based on this distinction.
