Booking Holdings would likely have to pay more than double what it agreed on in 2021 to acquire its partner eTraveli Group.
Bloomberg reported that KKR, a private equity firm, became “a significant minor investor” in eTraveli Group this week. Bloomberg cited sources who stated that the valuation was $3.1 Billion. CVC Capital Partners (another private equity company) is the major investor.
Amsterdam-based Booking and Stockholm-headquartered eTraveli Group, which powers Booking.com’s growing flights business, agreed to the $1.8 billion deal in 2021, but the European C
