US: Data and technology company Kalibri Labs introduced a platform for profit growth to help hotels increase their asset value and profit.
Kalibri launched a platform that was built to help hotel companies increase cash flow, commercial performance and asset value.
The platform uses transactional data and AI to help hotels identify the best business mix, rate and category by channel and category.
Cindy Estis Green, Kalibri Co-founder, CEO and co-founder said: “At a moment when the hospitality industry is faced with surging costs and an increasing complexity of targeting their business sources, focus must shift to get the revenue that most contributes to profit.
“This is about helping hotels take back control of their performance and shift to a ‘profit first’ strategy that aligns with owner priorities,” she added.
Kristen Clark said, “As hotel teams prepare for budget season, they now have an effective tool that helps them align their marketing and sales spends with profitability.”
Highlights:
• Kalbri Labs has launched a purpose-built platform for hotel profit growth and improved asset value.
• The platform uses predictive AI to identify the most profitable business mix.
• It has been designed to support the shift away from RevPAR and other top line metrics.
