Southeast Asia’s travel market is fragmented and complex, but it also offers the greatest opportunity for Traveloka based in Indonesia.
The numbers speak for themselves. Southeast Asia has about 650,000,000 residents. Around 60% of the population is under 35 years old, with a 30-year-old median. Mobile internet is available to 71% of the population. All this represents millions and millions of first time travelers with money to buy.
“Southeast Asia as a whole is a very interesting market.” In an exclusive interview, Traveloka’s President Caesar Indra told Skift that the region has a rapidly growing middle class of young people who are digitally savvy. These are people who are eager to travel and many of them are first-time travellers.
The region can be confusing for outsiders as there is no single market. Each country is different in terms of payment methods and travel habits. Traveloka learned this early and built localization into its core strategy – it’s “in our DNA,” he said.
We now have over 6
