This propaganda content was created in cooperation with the Skift partner.
Hotels are largely investing in digital marketing, however most travelers who visit their electronic sites leave without reservations – only to be captured later by online travel agencies (OTAS). This lost opportunity not only increases the dependence on third -party platforms, but also leads to the inflation of acquisitions and erosion of guest relationships. Good news? Identity marketing provides a solution to change the game.
Traditional marketing methods, such as CRM, and their re -consumption ads often fail to involve travelers in time. With privacy changes that limit the third -party tracking and reservation aides driven by artificial intelligence, they reshape consumer behavior, hotels must adapt to a new fact.
Identity marketing this gap by recognizing the relevant visitors in actual time, allowing hotels to make personal reactions in time that drive transfers before potential guests turn to competitors.
“Our new guide explores how hotels can convert the unknown web visitors to recognized travelers and participants,” said Ronen Kadoush, head of travel and tickets at Wunderkind, a performance marketing platform. “By taking advantage of data in actual time and personal communication, hotels can increase direct reservations, reduce dependence on OTA, and create a smooth guest experience.”
Wunderkind Guide, “The future of hotel marketing: opening direct reservations with identity marketing“It highlights how identity marketing enables hotels to maintain vision and maintain competition amid the increasing impact of artificial intelligence platforms, OTAS, and advanced consumer behaviors.
“Without appreciation and participation in an actual time, even the best marketing efforts are limited, which leaves potential guests to reserve elsewhere,” Kadoush said. “In the landscape in which the OTAS and the platforms driven by AI dominate, hotels need to restore control of their guest relationships.”
Discover how leading hotels use identity marketing to drive revenue and secure the guest loyalty. Download the full guide to learning implementable strategies that will redefine your approach to digital participation.
What inside
- The problem: Why are most of the hotel’s unidentified and unlimited visitors, which leads to the loss of reservation opportunities.
- OTA accreditation: How to benefit the third party platforms from abandoning the hotel’s location, increasing commission costs and decreasing guest relationships.
- The clearest marketing of identity: Convert the unknown site visitors to the recognized travelers and the participants by determining the actual time and personal communication.
- Participate in real time: How hotels can enhance transfers by disposing of the traveler’s intention at the right moment, rather than relying on late CRM campaigns or old targeting.
- Maximizing the first party data: Why does the accuracy of the identity allow hotels with the participation of former guests, loyalty members and high -ranking visitors without relying on the third -party tracking.
- Amnesty International Challenges and Privacy: How to decline in the third -party cookies and the rise of travel aides who work from artificial intelligence makes recognition of guests in actual time more important than ever.
- Financial effect: How to market the identity of the costs of acquiring guests, increases direct revenues, and reduces dependence on the expensive third -party platforms.
- Competitive advantage: Why will hotels that integrate identity marketing will secure more direct reservations, keep customer loyalty, and install them in the future against digital disorder.
- Implementable strategies: Hotels can take today to implement identity marketing, improve participation, and regain control of their guest relationships.
Download Wunderkind’s “2025 hotel identity guide“To learn more.
This content has been created cooperatively by Wunderkind SKIFT content and content studio, Skift.
