Brazil: Fashion brand ELLE has signed two projects in São Paulo, Brazil, marking the debut of its branded residences in South America.
Developed in partnership with Meira Mattos and created by The One Atelier and ARQUINAUT, the two projects are signed under a licensing agreement with Lagardère News, owner of the ELLE brand.
Both Casa ELLE and ELLE Collection will offer wellness studios, rooftop bars and coworking space.
Constance Benqué, CEO of ELLE International and Lagardère News, said: “We are proud to bring ELLE’s distinctive lifestyle vision to São Paulo, a city renowned for its cultural richness, creativity, and energy. These two new initiatives mark a major step forward in our global brand’s evolution. “By combining fashion, style and flair with architectural expertise and hospitality, Brazil’s vibrant culture is the perfect backdrop for next destination.”
Bruno Meira Mattos, founder and CEO of Meira Mattos, added: “São Paulo is a city that thrives on culture, style, and modernity, and we are delighted to partner with ELLE Residences, who share our values and focus on quality. This unique collaboration will allow us to create spaces that offer a celebrated hospitality, lifestyle, and wellness experience. We are set to become Brazil’s most sought after address.
Michele Galli, CEO of The One Atelier, said: “These exceptional São Paulo projects reflect ELLE’s bold editorial identity while staying deeply attuned to the local context. Our design philosophy is inspired by Brazil’s world-famous verve. The result? Residences with a unique and energetic energy. “The new developments will blur lines between private members clubs, wellness centers, and the home with exceptional hospitality and experiences that rival the finest clubs in the World.”
ELLE revealed the first time its foray into hospitality in 2022 Two boutique hotels are located in France and Mexico. The first residential tower of the brand was launched in Miami, before expanding to Dubai.
Highlights:
• ELLE will launch its first branded residences in South America, signing two projects in São Paulo, Brazil.
• The projects, Casa ELLE (Brooklin) and ELLE Collection (Boa Vista), will offer rooftop lounges, coworking spaces, and wellness studios.
• Developed in partnership with Meira Mattos and designed by The One Atelier and ARQUINAUT.
