voco The Shelby – Myrtle Beach Introduces a New Era of Coastal Hospitality Along the Grand Strand

Only steps away from the ocean and full of Southern sparkle. voco The Shelby – Myrtle Beach Today, the boldly reimagined beachside resort officially opened, inviting guests relax, play and stay their own way. A whimsical escape, the boutique hideaway is also a social play area. The “Grand Strand”, a 60-mile uninterrupted stretch of coast, is a new chapter in the Myrtle Beach storybook. The Shelby, the first IHG voco in South Carolina, is a tribute to Shelby Ann Byrd – Myrtle Beach’s legendary hostess and entertainer. The Shelby, the first voco hotel by IHG in South Carolina, pays homage to Shelby Ann Byrd, Myrtle Beach’s legendary hostess, athlete, entertainer, and coastal spirit.

Thomas Cooke is the General Manager of voco The Shelby in Myrtle Beach. “From live local music to flavorful fare at The Palm & Pebble, every detail is meant to surprise, delight, and welcome. We are excited to welcome our guests and show them all that Myrtle Beach offers this summer.

The Shelby’s 241 rooms and suites are a seaside oasis with retro-inspired interiors. They feature ocean views, balconies and playful design elements. Check-in is greeted with Southern hospitality, and guests are offered saltwater taffy made locally. Modern comforts are found in every guest room. From La Colombe Coffee to Apotheke Bath Products and an in-room adventure guide that offers insider tips on exploring Myrtle Beach, guests will find it all. Myrtle Beach is known for its surf, but at the voco Shelby, nostalgia takes center stage. Original mid-century signposting, murals throughout the property, and cheeky details make each stay feel unique, unmistakably Myrtle Beach.

The Shelby Beach Club features a large pool and a serene lazy river. It is the perfect place to relax, mingle, and enjoy the Myrtle Beach wind. Live music is played on Fridays and Saturdays by local artists. Over at The Palm & Pebble, a stylish all-day restaurant and bar home to mouthwatering warm butter lobster rolls, the daily Shelby Happy Hour runs from 4-7 p.m., featuring craft cocktails and coastal small plates in a vibrant indoor-outdoor setting. The Saturday mornings start with a yoga session on the lawn led by an instructor from the area.

Whether you are planning a wedding, reunion, brainstorming session, or a board meeting, the voco Shelby provides over 1,300 square foot of flexible event space. Framed by panoramic ocean views and floor-to-ceiling windows, the intimate oceanfront meeting room flows seamlessly into a lush courtyard—perfect for cocktail hours, alfresco receptions, and social gatherings under the stars. With curated catering from The Palm & Pebble and playful programming add-ons like yoga on the lawn, every event becomes an effortlessly memorable Myrtle Beach moment.

The Shelby, conveniently located near Kings Highway is just steps away from Myrtle Beach Boardwalk & SkyWheel. It’s also minutes from the Myrtle Beach Airport.

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