LONDON – Wyndham Hotels & Resorts, the world’s largest hotel franchising company with 25 global brands and approximately 9,300 hotels, has signed an exclusive development agreement with Soliteight Hotel Projects SA to introduce its Super 8® by Wyndham brand to the Iberian market in Spain and Portugal. Soliteight, an established Wyndham Franchisee and leading hotel development company, will build and open 40 Super 8 properties over the next decade.
Super 8, a leading global economy brand that is known for its excellent value and hospitality, will be catering to the growing number of budget-conscious tourists in Spain and Portugal. The initiative is being launched as both countries have experienced record-breaking growth in tourism, and the demand for quality economy accommodation has been increasing. Wyndham has 14 Super 8 hotels in EMEA. These include locations in Germany (the UK), Saudi Arabia, and Saudi Arabia.
The first hotel is scheduled to open in Leiria (Portugal) in Q4 of 2027. Other locations will be developed at prime locations in Tier 1 cities and Tier 2 cities. These include airports, popular retail areas and transportation routes. Most of the hotels are new constructions using smart modular designed to be efficient and sustainable, while staying true to Super 8’s commitment to quality.
Super 8’s expansion into Spain and Portugal was a strategic decision to increase the accessibility of quality travel at affordable prices. Our collaboration with Soliteight enables us to meet the growing demand in Southern Europe for budget-friendly, reliable accommodations. We ensure that travellers get great value for money without sacrificing the quality of their stay by introducing a trusted name in key locations. Super 8 will bring their signature blends of affordability, comfort and sustainability into these vibrant markets. Dimitris Manikis, President, EMEA, Wyndham Hotels & Resorts
Addressing market needs
Super 8 by Wyndham is launching in Spain and Portugal due to booming tourism and changing travel trends. There is also a growing need for quality and affordable accommodations. Spain is expected to welcome a new record of 94 million foreign visitors in 2024. Portugal will also see significant tourism growth. Spain’s economic performance is strong, with a 3.2% GDP increase In the same year, domestic and business travel is booming, especially in emerging markets and secondary cities. Super 8 by Wyndham, which offers affordable, reliable and high-quality lodging, is the perfect solution for travellers looking for alternatives to basic budget accommodations and expensive mid-range hotel chains.
Spain and Portugal still trail other European countries in terms of branded economy hotel penetration. There is a 10% difference in budget brand adoption, despite an increase of 142% in RevPAR from 2019. We are pleased to be partnering with Wyndham, the exclusive developer of Super 8 hotels in Iberia. This partnership will address the need for branded economy hotels which offer comfort, consistency and value, both for international and domestic travelers. Rui Alpalhão, Chief Executive, Soliteight
The Wyndham Advantage
Wyndham franchisees throughout the EMEA region benefit from the Wyndham Advantage – a combination of world-class marketing, distribution and other resources designed to put owners on the path to success. Owners have access to the best in class technology, thanks to nearly $350 millions invested over the last six years. This includes next-generation property management systems.
For more information, including franchise opportunities, visit whrdevelopmentemea.com.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of properties, with approximately 9,200 hotels across over 95 countries on six continents. Wyndham has a network of almost 885,000 rooms that appeal to everyday travelers. This makes it a leader in the midscale and economy segments of the lodging market. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. Wyndham Rewards, the Company’s award winning loyalty program, allows approximately 110 million members to redeem their points in thousands of hotels and vacation clubs around the world. For more information visit wyndhamhotels.com.
Wyndham Rewards
Named the number one hotel rewards program by readers of USA TODAY, Wyndham Rewards® is the world’s most generous rewards program with more than 50,000 hotels, vacation club resorts and vacation rentals worldwide.
For the everyday traveler, Wyndham Rewards offers a program that rewards members with 1,000 points after every stay. They can then redeem their points for a variety of rewards including free nights, at any one of the nearly 9,100 hotels worldwide, or at tens to thousands of vacation clubs and vacation rentals through Wyndham Destinations, among others. Wyndham Rewards is a global program with over 103,000,000 members. Join today for free at www.wyndhamrewards.com. You deserve it. ®
