In today’s hospitality landscape, technology isn’t just a support function — it’s a strategic asset that’s transforming how hotel operators connect with guests and operate more efficiently. As the owner/operator for 45 hotels across America, we are seeing a dramatic change in hotel technology. The driving force behind this transformation is artificial Intelligence (AI).
AI is the biggest hotel technology trend today. It allows for a personalization of guest experiences that was unimaginable only a few short years ago. Envision walking into a hotel room where the lighting, temperature, and entertainment options adjust automatically to your preferences — before you even ask. That’s no longer science fiction.
Predictive concierge services, powered by AIBefore guests even express their needs,, is beginning to anticipate them. AI can help us to deliver hyper-personalized customer service, which fosters loyalty. When implemented correctly, this technology goes beyond convenience — it creates memorable, seamless stays that feel tailor-made for each guest.
Real-World AI
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We are not just speculating about AI anymore. We have taken action. We have integrated AI into key business functions such as revenue management and forecasting. These systems help us analyze huge sets of data, uncover patterns, predict market changes and make smarter and faster decisions.
We gain two benefits: we optimize our pricing strategies, and we improve our financial forecasting. On the other hand, our teams spend less time on mundane tasks, and more time delivering the personalized touches that define our brands.
We’re always evaluating new technologies that will enhance the guest and associate experience. Our properties use the Beekeeper App to communicate in real time between management and staff. It’s a vital tool for keeping our teams informed, connected, and aligned — especially in an industry in which seamless service hinges on tight coordination.
In the future, we will also be actively researching platforms such as CoPilot. We are exploring how generative artificial intelligence can be used to improve associate training and offer in-the moment guest assistance. These tools have the potential to provide instant assistance and knowledge, allowing staff to deliver a more personalized and confident service.
The Future of Augmented and Virtual Reality
AR/VR is one of the most exciting fields we are exploring. This new technology has the potential to transform the experience of booking and staying on property. Imagine guests being able to take a 3D tour before booking a suite, wedding venue or event. Guests can also access interactive guides and AR-enabled concierge service from their mobile device during their stay.
By investing in immersive technologies, we aim to make the guest journey more intuitive, engaging, and informative—before, during, and even after their stay.
While we embrace the transformative technologies of today, cybersecurity is a top priority. As our systems advance, we need to be more vigilant in protecting them. AI is helping us here as well—through real-time threat detection, proactive risk mitigation, and advanced encryption methods.
Multi-factor identification, continuous system surveillance, and other layers of protection ensure that, while we innovate, safety or guest privacy are never compromised. Security is as important to the guest’s trust in today’s digitally-first world as cleanliness and service.
Look Ahead
At Meyer Jabara Hotels, we believe technology should never replace hospitality — it should amplify it. We strive to improve the guest experience, whether we are streamlining our back-end operations, or creating memorable interactions with guests.
We are excited by the possibilities AI, AR/VR and other innovations will bring. By staying curious, strategic, and always guest-focused, we’ll continue to lead the way in creating extraordinary stays—powered by technology, delivered with heart.
