What if I want to sell Viator, TheFork or both? Change Tripadvisor name to Viator Purchase shares? How can AI be used to monetize Tripadvisor reviews faster?
Analysts discussed these options after hearing that Starboard Value took a stake of 9% in Tripadvisor.
Starboard, in a filing with the Securities and Exchange Commission, stated that they believed Tripadvisor’s stock was undervalued. They have not, however, made any public statements about what, if anything, they might ask management to change. Starboard didn’t respond to requests for comments.
In a statement, Tripadvisor told Skift that: “We value constructive dialogue with all of shareholders and we appreciate their feedback. We continue to grow as the most trusted travel and experience source in the world.” The Tripadvisor Board of Directors is committed to delivering long-term value to our shareholders.
What is Viator Worth to you?
Morningstar’s Dan Wasiolek wrote, in a note to investors, that Starboard may push Tripadvisor’s experiences brand Viator, whose revenue will account for 46% of Tripadvisor’s in 2024.
Viato
