The dust of dude ranches Front rows of fashion week, cowboy-core The next chapter of style is here. What began as a reality for many people in America’s wide-open West The new energy of the western has entered mainstream culture: it is romantic, rugged and deeply personal. I’ve felt it firsthand—from shopping for a good pair of cowboy boots deep in Australia’s Outback To be awed by the rodeos and the wrangler style on the ranches. Montana’s Wild West. Westernwear doesn’t just mean style. It also means a cool, nostalgically chic spirit.
Popular culture and television series such as “The Walking Dead” have injected the same spirit into fashion for many years. Yellowstone. The Western trend is changing with the return of the free-spirited festival season and the new Desert Rodeo in California. The trend is also evolving with the recent debuts by Beyoncé’s Cowboy Carter Cowboy-core fashion is officially on the rise and has taken over the streets in major cities all around the globe. If you’re a New YorkerYou must also have noticed the influx of cowboy boot clacking around and on the concrete streets.
The trend once associated with ranches in the West is now a fashion staple that can be worn by many. We’ve compiled a list of rodeo looks to help you decide whether or not you want to attend a rodeo. ranch weekendA music festival is a bachelorette tripHere’s how to pack for a Western-inspired trip.
Where should I go to find iconic Western pieces?
Shop locally for those unique souvenirs in the Western destinations you visit. Check out the belts and cowboy boots from the iconic Kemo Sabe The following are some examples of how to use Aspen Some hand-crafted boot from the legendary Allen’s Boots The following are some examples of how to use Austin. Double H Custom Hat Company Darby Montana is known for making some of the finest custom hats. They have a showroom that has photos of celebrities and musicians who have purchased from them. They also produce the iconic hats that are worn by the Yellowstone series.
Jump to:
What are my top picks?
Rodeo fashions in awe on a visit to Big Sky, MontanaI found inspiration from all corners of the globe, but was particularly inspired by the desert-themed stores in Australia’s Northern Territory. Many of our favorite brands are following the trend. Wrangler, for example, has dropped Western-inspired collabs with country singer Lainey Wilson Texas-based designer Kendra Scott The new rodeo-inspired fashions are ready-to wear. Tecovas is updating its classic boot line with new shapes and colors. And Fyre’s brand new collaboration with Aurate This is proof that Western jewellery can be as stylish and well-made, as it can be nostalgic.
Wrangler’s x Yellow Rose’s graphic tee was worn to the office with a skirt, blazer, and cowgirl booties. The high rise trouser, also from this collaboration, brought the look together. My uniform for an off-duty outfit is the Wrangler x Lainey Wilson striped flare jeans with an oversized “Heck Yeah!” tee. Tecovas Abby black boots strike the perfect balance between tradition and fashion. Idyllwind’s fringe boots are made for the cowgirl who thrives in the wild, and the studded flare jeans bring a little rock ‘n’ roll to the rodeo. Add some statement jewelry to finish off the look, such as this Aurate x Frye Lasso Bolo Necklace.
Shirts and dresses
You can also find out more about the following: right dress Your Western look can be transformed from costume into something to be considered with a new top. There’s also a sense of softness in this edit, with white lace, crochet and a hint of fringe. Lucky Brand’s embroidered lace tier maxi dress gives a romantic edge, with a texture which sways. Wrangler’s wildflower snap-shirt dress balances prairie style with polish. Lucchese’s long denim duster reads a good kind of rugged—the kind that you can throw on over anything. Ariat’s VentTek Stretch Button-Up keeps the tailoring sharp, while also ensuring easy and smooth functionality. Wrangler’s halter vest is a great option, as is Lulu’s Pamula top with a button front. When a graphic tee is the way to go, the “J’Adore” shirt from Lulu hits the sweet spot between stylish and playful.
Breathable bottoms
Specially in warm weatherThink flattering cuts and fabrics that can handle dust or square-dancing. Consider flattering shapes and fabrics that will withstand dust or square dancing. Free People’s River Canyon print mini skirt moves with ease, while Lulu’s ivory lace tiered maximum skirt creates a romantic silhouette that is all cowgirl. The Wrangler x Lainey Wilson boot huggers are made to hug tight and show off your kicks—built for fans in the stands or walking the grounds. Lucky’s pleated, wide-leg trousers offer a refined and relaxed look. And for those wanting a coordinated set, Farm Rio’s Western denim pants—with the matching jacket—make for a head-turning, full-out rodeo ‘fit.
Boots, shoes and boots
Not just for walkingThese boots are made to dance, ride, and stand tall in dirt or dust. Tecovas Anne boot in scarlet has a wide-calf, bold statement shoe without sacrificing comfort. The Marion style offers a refined horseman edge, but is still ready to stomp. Lucchese’s Rowdy Hornback Caiman boot is extremely elevated—black, textured, and built to be seen. Ariat’s Hybrid Ranchwork VentTek boots are light and tough, but they don’t lose their Western spirit. Janey Engineer boots by Free People are perfect for a cowgirl who wants to mix in some rebellious attitude.
Accessories
Accessories can be the perfect finishing touch to a stylish outfit. They also tell a lot of stories when they are styled well. Western brands understand this and the result is pieces that are iconic, yet practical. Bolo ties have returned, with the pearl-accented Dolly by Revolve and vintage-inspired silhouettes from Amazon that feel timeless. Gorjana’s Western Parker charm necklace—with a horse charm add-on—is subtle but personal, while Aurate x Frye’s lasso wraps and bolos bring sculptural elegance to the frontier. Belts come in with purpose: cinched, textured, and made to define—Kemo Sabe’s python version and 12th Tribe’s low-rise belt nail that balance. A well-worn bandana, such as the Grand Canyon print or classic Paisley, tied around the neck or in your bag will always look good. You’ll find that most Western cities, rodeo stands, and some dude ranch shops will have hat or boot accessories to purchase—I’ve found that it’s always the best souvenir. Use these Boot Barn boot bracelets as inspiration and shop them. Remember, the more chains and gems the better.
Cowboy hats
The crown of the look—the best cowboy hats are equal parts attitude and function. These hats complete your Western style while protecting your eye and skin from the hot blazing sun. Tecovas’ Cattleman Fur Hat, shaped sharply and best worn with a bit of dust on it. Wrangler offers a sparkle band hat with a red band (a little glam, but still a tough ride) as well as a suede braid option for the softer and sandier of days. Kemo Sabe’s Stetson is another keepsake and pure Western prestige—thoughtfully crafted with high-desert attention to detail. Boot Barn’s conchos let you dress your hat like a seasoned horseman for the big night. As for packing these bad boysRock them on the airplane to save suitcase space.
Outerwear
Outerwear is all about the layer. The leather trucker from Lucky Brand means business—tough, timeless, and gets better with age. The fringe moto is a statement piece that can be worn with almost anything. Reformation offers a denim jacket with an oversized fit that you can wear anywhere. Revolve’s Vista Bomber is a mixture of rodeo and street style. Free People’s vegan-suede jacket has fringe in full force.
