The integration of wellness initiatives in the brand that does not focus in advance of the field of wellness may be seen as an unending exercise. What is the benefit that wellness achieves in hospitality and who is looking for wellness?
The activity of wellness can be used as an effective differentiation strategy that gives the brand an attractive competitive advantage, providing the opportunity for interactions and guests, making property closer to its guest by showing a greater understanding of their health options and lifestyles.
Hospitality can choose to support the guest lifestyle. If the properties are disrupted by usual behaviors such as exercise, sleeping or nutrition, the negative opinion consists of residency, while the brand’s alignment with the guest behavior creates recognition of brand efforts in this field, which enhances the brand loyalty.
A lot of well -being of the guests will happen away from what had been previously classified as well -being in hospitality. Personal wellness practices, including movement, meditation, reason, nutrition, comfort and protocols supported by tracking large quantities of personal health data. The traditional gym or spa amenities are no longer a prerequisite for providing well -being for the guest’s health style.
High capitalism or sabotage change is not required to the property to provide a high -quality well -quality experience for the guest. Low cost level experiences do not require an additional cost cost with an opportunity with an opportunity to share information with the guest, and the activities that are driving digitally. Examples of this, Marriott Bonvoi Fitness provides upon request, an exercise categories on the demand that can be broadcast inside the room, which is the state of Technogym health that contains all the elements required for a category in the room as well as the QR code, which enables the guest to benefit from a group of wellness classes using its own digital device.
A strategy for entry, experimental test and the successful “touch points” success test may be adopted such as yoga mats, rituals in the room or healthy options in the late room service list menu. Wellness creates an opportunity to integrate the best society, Londoneer cooperates at Leesester Square with a community club sponsored by Swiss on Running brand to provide a meeting place for contestants and local guests to Commune, uploading the hotel image and experimenting with visitors. What is the best way to see royal parks or royal sites in London from running with the locals?
It can be said that the presence of an unforgettable or unique healthy experience of the real estate, the examples include a sauna on the beach, downloadable PDF files. Local running/walking methods, or sunrise on a top balcony on the surface, can have the same level of the effect of wellness that expansion amenities may create.
Why do you take steps towards wellness? Unlike bringing the brand and the customer to a larger alignment through steps towards a more aware brand, wellness is also an excellent generator, while providing more well -being services and amenities as additional or packed options for managing room revenues and increasing the return.
Wellness is an excellent marketing tool, and guests want to share their healthy lifestyles, and wellness provides a positive link to the real estate through public relations and social media.
Benefiting from the opportunities of wellness provided by local natural resources such as gardens, beaches or features such as tidal swimming pools or running paths is essential as it has become part of the wider local wellness community in the property, and the brand will be viewed in a positive way as a promoter of health and wellness.
What are the steps towards wellness?
1. Community and social wellness activities
Local well -being encourages the participation of society, such as morning strength tracks in gardens or visits to gyms, studios or well -being specialists. Hosting regular well -being or weeks that focus on topics such as self -care, individual travel, stress or fitness management helps to support and build a society of loyal guests who realize health.
Amenities or wellness initiatives can be created in conference spaces, meeting room, foundations, or local gardens. If the property is not unable to provide amenities or well -being services such as massage therapy, personal training or yoga studios, local applicants can provide access and preferential rates for guests through digital well -being or access to commissions for reservations that were made through the property or circulating in quitting employees.
2. Nutrition
A clear orientation was achieved through food and beverage offers; Nutrition tracking applications such as Noom (1.5 million subscribers more than 50 meters) and Zoe (3M downloads in the United Kingdom) is evidence that guests are not only looking for healthy nutrition, but also information about available food including total food and thermal values that will help them track their nutrition better. Food requirements are not “special”, and the needs of low -carb plants and gluten -free and guests with allergies are fully in the standard menu.
Guests with food needs should not feel as if they were different or caused a challenge to the kitchen. The demand for low and non -alcoholic drinks is increasing with guests who want to reduce their consumption, and with younger guests who want to enjoy and spend time relaxing and social communication in the hall and bar environments, while enjoying a strong alcohol.
3. Public spaces
Wellness is promoted in public areas by designing with warm and self -lighting lighting in areas to help relax and is a welcome contrast with harsh lighting in meeting halls or conferences. Choose furniture with comfortable common spaces with luxurious seats, soft cushions, and informal preparation where guests can social media and relax. Additional elements such as fine scent and calming background music can also help enhance a soothing environment. Digital toxins or a quiet area are also out of calls, music, and loud noise as well.
4. Events or workshops of Mini wellness
Regular broadcasting sessions and broadcasting well such as breathing workshops or reflections led by a local well-being, up to only 5-10 minutes can have a positive effect on the mental health of the guest. Mental wellness initiatives encourage positive mental health with initiatives such as the walls of gratitude, where guests can leave notes on the things they possess and integrate physical and mental wellness practices in conferences and events through periods of physical breaks are enhancement practices.
5. Training supportive employees
Training employees in awareness of wellness, sympathy and effective communication to enhance a more comprehensive and study atmosphere. When employees are seized on these values, it can create a welcome and welcome environment for guests. The creation of the role of well -being within the team who have experience in the scene of wellness in society and the local community is a great opportunity to spread your commitment to well -being initiatives. By skillfully integrating the well -being, you can provide guests with options to support their health and happiness while continuing to enjoy a pleasant and comfortable experience in the traditional hospitality environment.
6. The amenities in the room centered around wellness
The upgrade of the guest sleep experience is a healthy reinforcement, which is the key to hospitality. Investing in blacking curtains, sound insulation, high -quality mattresses and pillows or reducing light pollution in the room from the lights on devices are the first steps. More improvements inside the room include providing sleeping groups with eye masks, ear software, pillows, grateful exercises to enhance comfortable sleep, waking up, soundtracks, energy drinks and positive assurances on awakening!
The exercise in the room can be paid with devices ranging from small elements such as yoga stones, resistance ranges or foam rollers, along with a QR code or a link to exercise videos directed to larger pieces and spaces for a group such as Peloton Cycles or Pregills, or wall tapes or cookies integrated into integrated wines. Chocolate and cola in the Mini tape are replaced by unique clear products including nutritional supplements, moisturizing products, magnesium sprays and massage oils.
7. Wellness concentrated communications
The guest’s communications about wellness include advice and information about the well -being of well -being available in welcome emails, web website or guest information packages to encourage guests to benefit from these offers. The welcome group that focuses on wellness, which includes things such as well -being, herbal tea, will be directed, and a discount on nearby wellness or partners’ work with an increasing number of guests who actively participate or try to start their healthy lifestyle. Merging these features of non -foci hotels can give guests a more renewed experience, enhance relaxation, health and happiness without changing the basic identity of the hotel.
8. Digital wellness
Virtual wellness programs that provide access to exercises, meditation or wellness classes that guests can reach during and after their stay, which helps to build loyalty through continuous participation. Wellness content can be created through social media and blog centers to highlight the progress of brands and understand the health guest patterns; Share tips, educational programs or well -being. By placing wellness as an essential part of your guest experience, you can create an unforgettable positive effect and make guests feel the value and support, and enhance loyalty in the long run.
9. Reactions and participation
Through the reward for guests who reserve services or well -related activities, they provide exclusive discounts, or early access to wellness events, or personal consultations. Inclusion with wellness users through investigative studies or individual feedback sessions to improve wellness offers and shows that the brand is committed to providing an advanced experience and focuses on guests.
To summarize the combination of small steps towards wellness, it can be classified as wellness in the room, food and beverages, digital savings, local wellness and resource society, and material wellness spaces. The lifestyle of wellness expands, where self -care and the main self -improvement of many travelers, and daily wellness practices that cover nutrition, sleep, movement and mental health are all elements that are strongly affected by hospitality. Trademarks can show a greater understanding of their guests and align the brand accordingly by helping to perpetuate the well -being routine of guests or lifestyle.
Small wellness applications can be combined and communicated with a scheduled offering process, the experimental version test can help monitor use and comments, ensuring that you choose a perfect mix of wellness for the Properties Guest definition file. The valuable hospitality in both revenues and brand loyalty should not be ignored by taking steps towards wellness.
The lack of space, cost and manager may be moved, and the traditional spa and fitness model is not the only way to integrate wellness and guests may appreciate small touches instead of the most expensive gestures.
Our research, published in the temporary well -being report, indicates that in 2024, the effect of wellness at the level of real estate performance shows the profit of departments on the main wellness properties on a large scale less than those achieved in the characteristics of small wellness, with Manning and other operational costs that affect profitability.
Wellness Touch should not be points to simplified properties and a better understanding of the lifestyle of healthy guests. It should not be a cost -driven exercise with great benefits for both the guest and the operator.
Reintep from review of hotel works with permission from www.hotlexecut.com.
