Once again, the travel industry is on the cusp of a major technology transformation. The rise of online booking systems in the early 2000s redefined travel agents. Now, AI, especially agentic AI and generative AI could soon redraw talent landscapes across the entire travel sector.
Skift Research analyzed government employment data in order to better understand how AI is affecting the travel industry. We hoped to learn from previous technological disruptions and anticipate future shifts.
Travel’s Tech Gap, and its Catch-Up Potential
Travel has become increasingly digitalized over the past 20 years, but the industry still struggles to find tech talent. According to Bur