Weddings are still one of the biggest and most profitable opportunities for hospitality. Learn how to make your hotel more attractive, get more referrals and make each couple feel unique.
How can your hotel earn more from weddings to increase revenue?
In the UK alone, there are over 200,000 weddings each year, and in Ireland, couples spend an average of €36,000 on their big day.
Many hotels are unable to meet this demand despite these figures. Why? It’s not only about a gorgeous venue. It’s not just about the venue. Couples today expect more than a pretty view and an email from a friend.
“Only 24 % of couples report feeling special during the planning phase.”
The disconnect can cost hotels thousands through missed bookings, poor conversion rates and lost referrals.
Snapfix has teamed up to bring you the first in a series of “How To” webinars. WeddingDates by WedPro This article will show you how to fix the problem and make weddings a consistent, reliable revenue generator.
Watch the full session now >>
You’ll discover:
- What today’s couples are really concerned about
- These simple touchpoints can increase trust, encourage referrals and boost spending
- How marketing and operations can work together to increase wedding conversion rates
- Why personalisation always wins
There will be real-world examples of what couples like and dislike.
Why are most hotels missing out on wedding revenues?
Weddings are about more than just one day. They’re also about referrals and future spending.
What the data tells you:
- 72% of Irish couples believe that quality is more important than cost.
- 60% of people base their decision on the reputation
- Couples in the UK will avoid enquiring about prices if they are not visible online.
Hotels that bridge the gap
- More inquiries can be converted into sales
- Upsell without being pushy
- Word-of-mouth referrals can compound over time
You’ll miss the ROI if you only focus on the venue. It’s in the alignment, the attention to details, and the human connection.
What are the mistakes that hotels make when it comes to weddings?
This isn’t a guesswork. These are real errors shared by real experts, couples and real experts:
1. Weddings are just another event
If weddings are grouped under events or sales, they can be overlooked in terms of critical operational touchpoints, such as housekeeping, front desk welcomes, and maintenance.
Couples can tell when a team isn’t working together. When something goes wrong during a site-visit, people don’t return.
One venue lost a €25,000 booking after a couple noticed a mouldy wall during their first visit, and saw it still hadn’t been fixed months later.
This webinar will demonstrate how tools such as Snapfix and WedPro can prevent problems like these to protect your profit and reputation.
2. Communication is Robotic
Today’s couples expect personalisation. You’re more likely to get ghosted if your responses sound robotic. WedPro’s latest research shows that couples are looking to be nurtured. If your follow-up sounds robotic, they will move on.
Couples spend more money when they are supported and feel seen.
3. A few more silent killers – and they’re easier to fix than you think
Hotels make costly mistakes each week and are unaware of it. They’re not dramatic… but they quietly kill conversions, upsells, and referrals.
Once you see them, they will never go away.
If you’re not even aware of these, you’re almost certainly losing bookings.
How can hotels that are successful turn weddings in to repeatable revenue streams?
You’ll receive the following from this webinar:
You’ll walk away with clear, actionable wins – here’s a quick preview (but we save the How to get started Video)
- What modern couples really desire
- What couples really look for when they visit your website and what turns them away
- Before the couple has even walked through the door, how to create a real relationship
- What to say to avoid being ghosted in an email
- How to make every department part of the sales journey – not just events
- How to increase bookings with out adding new packages
- Easy ways to increase upsells and referrals, without feeling like you’re being sold.
- How technology can enhance the guest experience and reduce stress
- Here are some more changes that you can immediately make.
FAQ: How to increase revenue from weddings at hotels
Q: Why watch it instead of reading an overview?
Firstly, this isn’t a summary. This is a teaser. Video contains the true insights.
You can’t put all the things that are important in bullet points. The phrasings, emotional triggers or operational tweaks you use, as well real life examples, cannot be included. You’ll need someone with experience in working with hundreds of venues to explain the differences between venues that succeed and those that fail.
Q: How can I tell who is speaking?
Alix Matania-Allerton The Sales Manager at WedPro by WeddingDates – and a former wedding planner who’s worked with hundreds of hotels and venues across the UK and Ireland. She doesn’t just teach strategy – she’s lived it.
Her insights come from data collected from WedPro’s Wedding Industry Reports for 2025. These reports are based on what engaged couples actually think, want, and expect from venues – not assumptions. You will hear what drives their decisions, frustrates them and makes them fall in adore with a particular venue.
This isn’t just an opinion. This webinar is worth viewing because of the real-world data combined with customer experience.
Who is the webinar for?
Those responsible for weddings or guest experiences, including general managers, directors of sales, event coordinators, marketing leads and those in charge of events.
Q: What new skills will I gain if I work in the wedding industry?
It is true that even experienced wedding planners will gain new insights, such as the latest trends in the WedPro 2025 Wedding Industry Report. They’ll also learn clever ways to engage couples and touchpoints they may have overlooked.
How do I access all Wedding Industry Reports reports?
The webinar will be backed up with real data from WedPro’s Wedding Industry Reports for 2025, which are available in separate versions for UK and Ireland.
Download the full report here if you are interested in the stats, the trends, and the direct quotes of couples.
You’ll find real feedback from couples who have already gotten married, wedding trends for 2025, and useful advice that you can use right away.
What’s next?
Snapfix ““How To” series – short, expert-led sessions built to help hotel teams:
- New revenue streams are available
- Streamline your operations
- Stay competitive in a changing digital landscape
Coming soon: Episode 2 – How to Keep Your Hotel Visible as AI Search Evolves
