Ixigo Group Co-CEO Rajnish Kumar spent a significant part of his company’s earnings call last week talking about AI – and he’s not alone. In recent weeks, almost every major Indian online agency has announced that they are relying on AI to drive their growth and product updates.
How is AI changing the way companies operate? Skift interviewed executives from several Indian OTAs in order to understand how they use AI. Answers suggest that this isn’t about the future, but it’s already reshaping bookings, customer support, and how teams are scaled.
MakeMyTrip: From Reviews To Regional Languages
MakeMyTrip, which initially used off-the shelf models, now uses GenAI domain-specific systems to provide more natural, intuitive and personalized interactions with customers.
“Data is our real IP… we have the largest corpus of travel-intent data for all of India. Sanjay Mohan told Skift, “This is the foundation for building and implementing AI abilities.”
The OTA is now harnessing Generative AI across three major functions – analysis, synthesis, and translation – as part of a broader strategy to
