Fort Worth, Texas, April 24, 2025 – Visual MatrixDubai’s announced a new partnership between and, a leading supplier of advanced technology solutions to the hospitality industry. Best Western Premier M Four Hotel. The Best Western Premier has access to Visual Matrix’s innovative Property Management System. This system supports mobile operations, promoting efficiency and profitability.
Visual Matrix has opened its first hotel in Dubai. It is also the company’s 1st property in the Middle East and 225th in North America.
In 2025, the international expansion of this property management leader has increased. Visual Matrix has hundreds of properties on its platform, including leading brands such Best Western and Sonesta.
Full Property Management, Front Desk, and Mobile Housekeeping benefits
The Best Western Premier M Four Hotel has access to the following:
- Real-time visibility It is important to distinguish between front-desk and housekeeping operations. Hotel operations teams will never need to inquire about a room’s status and they can give priority to welcoming new customers.
- Savings on labor and efficiency. The MOP tool makes hotels more efficient. Hotel staff can work faster, reduce mistakes and save time by using the tool. MOP also allows for hotels to save money on computer paper, ink cartridges, and other third-party communication tools.
- Built-in panic buttons Designed to empower employees at all times. These panic buttons can be found on each screen of the MOP app and, when pressed by a user, alerts designated staff and security. These buttons offer workers protection by creating an automatic geolocation pin in case of emergency.
- Integrate texting system Communication between hotel staff and guests is possible in both directions. This system allows hotel workers to communicate with guests before, during and after their stay.
Visual Matrix’s industry-leading PMS will help us manage our hotel operations. Ravi Nair is the General Manager of Best Western Premier M Four hotel. Visual Matrix came to our attention when we were looking for a PMS that was approved by Best Western. Our team is looking forward to this technology–and the relationship–going forward.”
The Best Western Premier M Four hotel has 175 rooms and is located in Deira, Dubai’s historic centre. The hotel offers two international restaurants and a shisha café on the rooftop. Al Rigga’s location allows for easy access to Dubai International Airport. It is also only a 5-minute walk away from Al Ghurair Shopping Mall, as well as the Al Rigga Metro Station.
“We are thrilled to partner with Best Western Premier M Hotel, a four star hotel located in Deira to provide their operations team with an advanced property management system that will help them reduce friction, improve communications and connect with customers.“, said Georgine Mutz, CEO of Visual Matrix. Through our collaboration, the Best Western Premier M Hotel will be able to offer unparalleled service in the City of the World.
Visit Visual Matrix for more information. www.visualmatrix.com.
About Visual Matrix
Visual Matrix’s hospitality operating platform is used in more than 3,000 properties worldwide, from 30+ countries. It optimizes hotel operations to serve guests throughout their stay. Our system includes a game-changing PMS and housekeeping & maintenance app (MOP) for use with Visual Matrix and most other PMS systems. Our PMS is easy to use and offers many powerful features, including revenue management and automated rate/discounting. It also includes a channel manager and mobile app that allows you to track performance while on the move. MOP automates tasks and streamlines communications to keep front desk, maintenance, and housekeeping staff focused on the guests. It has an integrated panic button to keep staff safe. Visit the website for more information. visualmatrix.com.
Lauren Crocket
Visual Matrix CMO
214.291.4000, ext. 119
