LONDON – VirtuosoOver the last year,, a leading global network that specialises in luxury and experiential tourism, has expanded its worldwide offering for discerning travellers. It welcomed over 100 hotels and other resorts to its preferred partner roster. Virtuoso’s clientele, who are discerning travellers, flock to its carefully curated collection with over 1,800 hotels and resorts that epitomise luxury. This is reflected by the average daily rate of $1,540 USD in 2024.
Virtuoso’s distinct Hotels & Resorts programme encompasses a diverse variety of accommodations, ranging anywhere from expansive properties such as onefinestay’s More than 5,000 villas, residences, and the 4,750-room Wynn Las Vegas, to intimate stays like LadderThe Ted Turner Reserve at Caballo in New Mexico is one of the largest reserves in the world. Moto Nao NaoThe private island has three villas and is located in French Polynesia. Over a quarter (25%) of Virtuoso’s recommended hotels have less than 100 rooms.
The network is anticipating some of the most exciting hotel openings in the industry this year via the Virtuoso Pre-Opening Property Programme – an early-opening partnership which provides early access Virtuoso’s influential advisors to train, network, and for sales and marketing. The 2025 Preview properties include:
- The St. Regis Aruba Resort, Palm Beach (Aruba / Opening January 2025).
- Capella Taipei (Taipei, Taiwan / Opened March 2025)
- Corinthia Grand Hotel du Boulevard Bucharest, Bucharest, Romania (Opened in March 2025).
- Jumeirah Marsa Al Arab Resort & Residences (Dubai, United Arab Emirates / Opened March 2025)
- Aman Nai Lert Bangkok (Bangkok, Thailand /Opened April 2025)
- Orient Express La Minerva – Rome, Italy / April 2025
- Sax Paris, LXR Hotels & Resorts (Paris, France / Opened April 2025)
- Waldorf Astoria Osaka is located in Osaka Japan and will open April 2025.
- Fairmont Golden Prague, Prague, Czech Republic (Opening May 2025).
- Giza Palace, Egypt (Opening May 2025)
- Rosewood Amsterdam (Amsterdam, Netherlands / Opening May 2025)
- Waldorf Astoria Costa Rica Punta Cacique (Guanacaste, Costa Rica / Opening May 2025)
- Fairmont Tokyo, Tokyo, Japan (Opening July 2025).
- Corinthia Rome – Rome, Italy Opening Summer 2025
- Faena New York is a new theme park in New York City, New York. It will open its doors to the public in summer 2025.
- Park Hyatt Los Cabos at Cabo del Sol (Cabo San Lucas, Mexico / Opening Summer 2025)
- Waldorf Astoria New York (New York, New York / Opening Summer 2025)
- The Cooper (Charleston South Carolina/ Opening October 2025).
- One&Only Moonlight Basin (Big Sky, Montana / Opening late 2025)
- Orient Express Palazzo Donà Giovannelli (Venice, Italy / Opening late 2025)
- Airelles Venezia – Opening in January 2026 (Venice Italy)
According to Virtuoso’s exclusive data on luxury travellers in 17 global markets suites and villas have become a hot commodity. 38 percent of respondents worldwide stated their intention to rent a suite, and 27 percent said they intended to rent a villa. Suites are most popular with travellers from the United States, Mexico, Brazil and United Arab Emirates. They also tend to book villas in India, China, Hong Kong, Australia, and China.
Virtuoso was launched to meet the needs of ultra-high net worth travellers who want accommodations that offer more privacy, space and personalisation. Villas Spotlight You can also find out more about the following: Suites Spotlight Marketing campaigns to promote the exclusive luxury of partners. Spotlights These landing pages, which are visually rich and feature selected partner villas and Suites, are created on Virtuoso.com. These multichannel, ongoing campaigns are designed to encourage consumers to call an advisor.
Launch of the Pilot Villas Spotlight The campaign generated an average increase of 13 percent in new revenue at the featured villa properties, along with a rise of 20 percent in average daily rates (ADR). The Villas Spotlight A dedicated email campaign for Virtuoso travellers, their advisors and other travel professionals exceeded industry benchmarks by 52 percent. Virtuoso expects continued growth through the ongoing Villas Spotlight It now has a set of unique preferred partners. Spotlight on suitesAs well as the future Spotlights The summer of 2025 is in the works.
Virtuoso’s hotels and resorts programmes are carefully calibrated to ensure that they remain unique, even though the programme continues to grow. Virtuoso’s network includes nearly 40% independent hotels, and more than 25% of Virtuoso Preferred Hotels do not have contracts with other hotel programmes or consortia. These properties provide travellers with an extra level of exclusivity when they book with a Virtuoso Advisor. Virtuoso properties offer amenities valued at more than (U.S.). $550 per night. Last year the network enhanced its amenities to give Virtuoso clients a better value. These enhancements help Virtuoso advisors stand out while providing their clients with VIP treatment. This may include guaranteed upgrades, early or late check-ins or check-outs and double or triple benefits depending on their length of stay. The network’s preferred properties have already seen a 30 percent increase in the number of Virtuoso partners participating in enhanced amenities. Data shows that these properties are experiencing a rise in ADRs, as well as doubling or tripling their bookings.
About Virtuoso
Virtuoso® is the leading global travel agency network specialising in luxury and experiential travel. This by-invitation-only organisation comprises over 1,200 travel agency locations with more than 20,000 travel advisors in 54 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. The network’s upscale clients are provided with exclusive experiences, rare amenities and privileged access thanks to its preferred relationships. These include more than 2,300 hotels, resorts, cruise ships, airlines, tour operators and premier destinations. Virtuoso is a leader in the luxury travel market with normalised sales between (U.S.). $28 and $32 billion. Visit for more information. www.virtuoso.com.
