Key Points
- Matt Goldberg, Tripadvisor’s CEO, spoke of the possibility of a partnership between Viator Experiences & Airbnb Experiences. He noted that such collaborations would help to raise awareness about the experiences category.
- Airbnb Experiences is facing challenges in scaling up its business. It previously focused on niche markets, but appears to now be targeting a wider audience.
- Viator has already partnered with Booking.com, TUI Musement and GetYourGuide, whereas Expedia works with GetYourGuide, illustrating a trend in collaboration between competitors within the travel industry.
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Matt Goldberg, Tripadvisor’s CEO, raised the possibility of a partnership between Viator Experiences (relaunched) and Viator. Goldberg suggested that such collaborations could benefit the entire experiences industry by raising awareness. Viator is forming partnerships with major platforms like Booking.com, TUI Musement and Booking.com. Airbnb Experiences have struggled to grow and are now targeting a broader customer base. These alliances are a reflection of an industry trend in which competitors often collaborate to increase distribution and profitability even though each company pursues a different strategy.
