Hotel groups need more than standalone mobile ordering apps. They need tech-agnostic, feature-rich solutions that empower them to provide a consistent and seamless guest experience.
In the fast-paced world of hospitality, a frictionless, scalable, and guest-centric mobile ordering system isn’t just a nice-to-have – it’s a revenue driver, a brand builder, and a guest loyalty enabler.
Some hotels may be tempted to bundle “free” mobile order solutions with their POS. However, these systems are often accompanied by hidden costs, including fragmented experiences and limited functionality. While they may check a box, these systems rarely bring the revenue increase, operational efficiency, and brand consistency hoteliers require.
Deploying robust, multifunctional systems, such as IRIS mobile ordering You can also find out more about the following: guest experience platform – which oversees guest standards, brand management, integrations, and processes across an entire hotel group – offers hotels numerous group-wide advantages, including:
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- Platform agnostic & fully flexible
- Seamlessly integrates into a variety of leading POS systems and works across all major platforms. The software is compatible with all major platforms (e.g., devices, operating system, and browsers).
- It eliminates fragmentation and friction, giving guests the same, seamless experience, wherever they stay.
- Consistent guest experience
- Enables a unified, controlled guest experience across a group’s diverse portfolio – irrespective of the local POS provider.
- Reinforces brand identity and guest loyalty through consistent service standards and presentation… no matter where they lay their head.
- Direct integrations
- Direct integrations are available with leading hotel POS systems, PMSs, SOSs, and payment systems. This will enhance the guest experience at all touchpoints, and create a connected eco-system that is consistent across your entire property.
- Ensures real-time syncing of orders, payments, and guest profiles – no data gaps or duplicate entries, minimising staff involvement and delivering more accurate information to guests.
- Revenue-boosting Features
Innovative features that increase guest spending, streamline the operation, and save staff time, such as:
- Advanced ordering capabilities – gives guests greater flexibility and control to order F&B and amenities pre and in stay.
- Digital staff ordering – bridging the gap between tech and traditional service, waitstaff can take guest orders and manage tabs from any mobile device, from anywhere in the property.
- Upsells and related items – offer guests a tempting selection of relevant, complementary suggestions to their orders to enhance their meal and generate additional revenue for the hotel.
- Integrations of loyalty programs (e.g. Marriott Bonvoy) – enable guests to access your digital menu via the hotel’s loyalty app and get more information on the program.
- Flexible, secure billing options: split bill, tipping, room charges – allows guests to post the charge directly to their folio; split the bill amongst their group and/or reward good service with gratuities.
- Content-rich guest interface to upload allergens, filters and images – hotels can quickly import, manage and automate content creating a cohesive digital hub for guests.
- Unified Guest Directory
- Your guests will have all the information they need at their fingertips with a digital concierge.
- From hotel amenities, resort maps and menus to local attractions, events and promotions – everything your guest needs, all in one place. All the information you need to speed up your check-in is included, including hotel policies and practical information.
- Service on Demand
- Today’s guests expect instantaneous answers. Mobile concierge empowers guests to make service requests and access information effortlessly via mobile – reducing pressure on front desk and concierge teams while overseeing the service delivery.
- Scalable for growth
- Scale your business with ease, whether you’re onboarding new hotels or launching new brands. Deploy a consistent platform for the entire group to ensure consistency in brand and services across all of your properties.
- CMS centralised, easy to manage
- All content can be managed and edited with a single intuitive system.
- In real-time, the system ensures accurate and up-to date guest information.
Mark Horne is the CEO of IRIS comments, ‘In today’s connected world, operating in silos across a hotel group creates a fragmented guest journey – with inconsistent brand experiences, disjointed interfaces, varied service levels, and no cohesive loyalty offering. It is not guest-centric.
Disconnected systems can also reduce your revenue and compromise your operational efficiency.
All solutions are not free. These solutions will simply not pay off in the long run without advanced features. Hotels need a scalable, consistent and revenue-generating solution they can rely on – and that’s exactly why more and more hotel brands are choosing IRIS – a multi-functional, guest experience platform built as an open platform for secure performance at scale.”
Conclusion: Don’t let “Free” cost you more
Guest experience is key in the hospitality industry, and it’s important to measure its impact over time. Global platforms like IRIS unlock the full potential of digital ordering and guest engagement – with platform and content management, total brand consistency and the slick advanced features that delight guests and drive results.
Visit www.iris.net for more information.
