Hotels need more than just standalone mobile ordering options. They need tech-agnostic, feature-rich solutions that empower them to provide a consistent and seamless guest experience.
In the fast-paced world of hospitality, a frictionless, scalable, and guest-centric mobile ordering system isn’t just a nice-to-have – it’s a revenue driver, a brand builder, and a guest loyalty enabler.
Although some hotels are tempted by the “free” mobile solutions that come with their POS system, they often have hidden costs. These systems can be fragmented, with limited functionality and limited scalability. While they may check a box, these systems rarely bring the revenue increase, operational efficiency, and brand consistency hoteliers require.
Deploying robust, multifunctional systems, such as IRIS mobile ordering The following are some examples of how to get started: guest experience platform – which oversees guest standards, brand management, integrations, and processes across an entire hotel group – offers hotels numerous group-wide advantages, including:
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- Platform agnostic & fully flexible
- Seamlessly integrated with a number of leading POS provider and runs on all major platforms. The software is compatible with all major platforms (e.g., devices, operating system, and browsers).
- It eliminates fragmentation and friction, giving guests the same, seamless experience, wherever they stay.
- Consistent guest experience
- Enables a unified, controlled guest experience across a group’s diverse portfolio – irrespective of the local POS provider.
- Reinforces brand identity and guest loyalty through consistent service standards and presentation… no matter where they lay their head.
- Direct integrations
- Provides direct integrations to a variety of hotel POS, PMS and payment systems. Enhance the guest journey across all touchpoints.
- Ensures real-time syncing of orders, payments, and guest profiles – no data gaps or duplicate entries, minimising staff involvement and delivering more accurate information to guests.
- Features that boost revenue
Features that boost customer spending, streamline operations and free staff time include:
- Advanced ordering capabilities – gives guests greater flexibility and control to order F&B and amenities pre and in stay.
- Digital staff ordering – bridging the gap between tech and traditional service, waitstaff can take guest orders and manage tabs from any mobile device, from anywhere in the property.
- Upsells and related items – offer guests a tempting selection of relevant, complementary suggestions to their orders to enhance their meal and generate additional revenue for the hotel.
- Integrations of loyalty programs (e.g. Marriott Bonvoy) – enable guests to access your digital menu via the hotel’s loyalty app and get more information on the program.
- Flexible, secure billing options: split bill, tipping, room charges – allows guests to post the charge directly to their folio; split the bill amongst their group and/or reward good service with gratuities.
- Content-rich guest interface to upload allergens, filters and images – hotels can quickly import, manage and automate content creating a cohesive digital hub for guests.
- Unified Guest Directory
- Your guests will have all the information they need at their fingertips with a digital concierge.
- From hotel amenities, resort maps and menus to local attractions, events and promotions – everything your guest needs, all in one place. You can also find all the hotel policies, as well as practical information.
- Service on demand
- Today’s guests expect instant responses. Mobile concierge empowers guests to make service requests and access information effortlessly via mobile – reducing pressure on front desk and concierge teams while overseeing the service delivery.
- Scalable for growth
- Scale your business with ease, whether you’re onboarding new hotels or launching new brands. Deploy a consistent platform for the entire group to ensure consistency in brand and services across all of your properties.
- CMS centralised and easy to manage
- Manage and edit content in the entire portfolio with one intuitive system.
- Assures up-todate and accurate guest information at scale in real time.
Mark Horne is the CEO of IRIS comments, ‘In today’s connected world, operating in silos across a hotel group creates a fragmented guest journey – with inconsistent brand experiences, disjointed interfaces, varied service levels, and no cohesive loyalty offering. It is not guest-centric.
Disconnected systems can also reduce your revenue and compromise operational efficiency.
All solutions are not free. They simply will not pay dividends over the long-term without advanced features and group capabilities. Hotels need a scalable, consistent and revenue-generating solution they can rely on – and that’s exactly why more and more hotel brands are choosing IRIS – a multi-functional, guest experience platform built as an open platform for secure performance at scale.”
Conclusion: Don’t let “Free” cost you more
The guest experience in hospitality is crucial and its long-term effects must be assessed. Global platforms like IRIS unlock the full potential of digital ordering and guest engagement – with platform and content management, total brand consistency and the slick advanced features that delight guests and drive results.
More information can be found at www.iris.net
