Get the most out of your early summer with tailored website campaigns to increase direct bookings
Travel is booming this summer. International tourism is on the rise. 1.4 billion travelers in 2024, up 11% from the year before, The hotels can take advantage of the rising demand to boost direct bookings. Check out some standout examples of hotels to help you plan your early summer strategy.
Booking incentives can range from irresistible discounts to smart offers. our latest guide on Setting Your Hotel Website Up for Summer Success It is a good idea to use a bilingual translator This guide is packed with tactics that will help you launch seasonal campaigns that are compelling and maximize this period of high demand.
Summer’s Ticking—Unlock Your Stay Now
Baltivia Sea Resort Captures attention with a striking Layer A real-time clock creates a strong sense of urgency among summer bookings. This dynamic design element highlights a direct booking exclusive, which encourages guests to act before the clock expires.
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This limited-time offer is linked to a promo code that’s available to everyone, which makes it accessible and engaging. Baltivia Sea Resort combines a clear value-added incentive with time-sensitivity to encourage guests to make a booking immediately. This leads directly to increased revenue and conversions during peak travel seasons.
The layer with the countdown clock highlights direct booking benefits
Sun-Kissed Stays: Personalized Promos for Local Escapes
One&Only Resorts Makes the most of mobile targetting with a Layer that is smartly personalized to boost bookings during summer among local residents. The campaign uses geo-location to display a special summer offer message to nearby users. This is perfectly tailored to encourage spontaneous staycations in the warmer months.
The Layer has been carefully designed to appeal to local travelers looking for a luxury getaway close to home. By focusing on mobile first visuals and relevant messaging local to the hotel, it effectively converts proximity into a conversion driver.
Mobile Layer displaying an offer for localization
Elegant Touchpoints: An Easy Summer Booking Journey
Hotels Baverez Elegantly blends layered messaging with inline content for a summer campaign that is both discreet and luxurious. While guests are going through the reservation process, subtle messages appear on both desktops and mobiles. Inliners on the booking engine present the hotel’s summer offers as if they were part of the site’s native content—perfectly aligned with the refined aesthetic of the property.
Inliner in Booking Engine with Special Summer Offer
All Properties: Join, Book and Save on Smart Summer Promos
Penta Hotels The corporate booking page offers a Summer Offer that is available at all locations. The campaign features a generous discount up to 35% to encourage guests to book direct, maintaining a sleek brand-consistent appearance that appeals to leisure travelers.
The dual purpose of this campaign is what makes it stand out. The message not only encourages conversions with a seasonal offer, but also membership sign-ups. This allows the hotel to expand its marketing database and collect first-party data. This clever approach not only supports immediate goals, but also lays a foundation for stronger customer relationships and future success in marketing.
Discounts for new members are highlighted in a special layer
These early summer campaigns demonstrate how personalized content on websites can be versatile and effective. Hotels can create a deeper connection with their guests and generate real results throughout the summer by using smart design and timing.
Want more inspiration? See our full guide on Setting Your Hotel Website Up for Summer Success For more strategies and examples of how to improve your hotel’s seasonal marketing, click here.
