Trivago is acquiring the 70% of Holisto that it didn’t already own for $26 million in cash, but that isn’t why the Düsseldorf-based hotel metasearch firm’s growth is outpacing much of the rest of the travel industry.
The main reason is because its global branding campaign and local ones in countries like Japan and Brazil have been successful. They plan to increase their advertising budget throughout the entire year.
Johannes Thomas was appointed CEO of Trivago two years after it brought back its former executives. Thomas said that the changes to Google’s advertising formats caused some challenges, but they are now stable.
Trivago’s revenue grew by 22% to 124.
