London, UK and San Francisco CA – Triptease and Revinate, two leaders in hotel marketing technology, today announced a strategic partnership designed to accelerate direct bookings across the entire guest journey. The collaboration brings a number of complementary data-driven products that can help hotels maximize their direct revenue and reduce their dependency on online travel agencies.
Booking journeys for hotels are becoming increasingly complex, with an increasing number of touchpoints and communication channels, and data silos. The new partnership is designed to help hotels develop powerful direct booking strategies, and provide exceptional guest experiences. It brings together consolidated industry knowledge with a wide range of tools that are designed to engage, convert and reach guests.
Triptease was created because hotels are under constant pressure to increase direct bookings. For some time, we have been partnering up with the team from Revinate in order to amplify our efforts. We are thrilled to move our collaboration forward and look forward to working more closely on solutions to drive revenue for hotels, as well as create long-term customer loyalty. Charlie Osmond CEO and Co-founder at Triptease
When hotels use both Triptease & Revinate, they can capture more valuable data and take action on it. Triptease collects email addresses from guests who either do not complete their booking or cannot make a booking because the dates are no more available. The data is sent to Revinate to be used in re-engaging prospects with the hotel’s standard email templates.
The modern guest is looking for a seamless experience that’s personalized, starting with the research phase and continuing through to engagement after their stay. In partnership with Triptease, we combine powerful guest acquisition tools with an omnichannel booking platform that includes email, voice and text. This gives hotels the support they require to compete in today’s digital market. We’re working together to help hotels develop direct booking strategies. Doug Tilford Chief Revenue Officer, Revinate
Triptease
Triptease were the pioneers in the Direct Booking Movement. The company’s technology has been helping thousands of hotels around the globe to combat OTAs for more than a decade by driving direct bookings.
Triptease Data Marketing Platform – Powered by hotel’s unique market, price and customer data – is a full funnel marketing solution. This data is applied across a range of industry-leading marketing products–including Metasearch, Paid Search, Display Retargeting, Website Personalization, and Email–to help hotels build direct guest relationships, reduce their cost of sale, and increase revenue.
Revinate
Revinate, a leading direct booking platform in the hospitality industry, is known for its ability to increase direct revenue as well as profitability.
With our products and people, hoteliers can achieve more than they ever thought possible. Revinate allows hoteliers to take share from OTAs while driving tangible results at a single property or across a portfolio. Our AI-powered customer data platform gives hoteliers an edge by collecting, unifying and syncing data.
Hoteliers gain critical intelligence – guest lifetime spend, stay preferences, ancillary revenue, and more. With Revinate’s Rich Guest Profiles™ data, hoteliers don’t need to guess who their most profitable guests are, or how to drive conversions across email, voice, messaging, and digital channels.
Revinate’s direct-booking platform and omnichannel communications technology power 950+ millions Rich Guest Profiles in 12,500+ Hotels to generate over $17.2 billion direct revenue.
