American tourists will be more likely to visit Italian regions outside Rome and Florence in summer 2025. According to Expedia’s search trends, interest in one southern Italian region has increased by 210 percent between 2025 and 2026.
Italy This is not news. The United States has always been a favorite summer travel destination. What could be more alluring than sipping Aperol Spritzes and eating pasta while strolling along cobblestone streets in the sun? While major cities such as Rome, Florence. Venice Other destinations in southern Europe are also experiencing an increase in popularity.
Expedia is a good source of information. 2025 Summer Travel Report, people are seeking out more beaches and coastlines and fewer duomos for their Italian summer vacation.
Based on Expedia searches for travel between June 1 and Aug. 31, the Campania region of Italy had the largest spike in interest year over year. The region has seen a 210 percent increase in searches since 2024. It’s not surprising considering Campania is located in a geographically-rich area.
Campania is located in Southern Italy and boasts 311 miles along the Tyrrhenian Sea coast with turquoise water. Campania has to be one of the best places in Italy. best beach towns Some of the most popular and iconic places in Italy. Salerno and Naples are among the top destinations. Amalfi is also a popular destination.
The lesser-known gems are hidden beaches, like that behind the fjord of the town of Furore.
Campania isn’t Italy’s only destination seeing a huge increase in popularity when compared to the year 2024. Alghero is located on the coast. island of SardiniaThe search interest for increased by 110 percent. T+L named it as one of the top cities to search in. most beautiful places in Italy There are many beaches, cliffs, grottos and caves to discover.
Lombardy, the third location Americans are looking for in Italy, is a great example. The region of Northern Italy is known for Lake Como and Milan, as well as charming medieval villages, and lakefront resorts.
If you are planning a trip to Italy, expand your search by including island beaches, cliffside resorts, and lakefront resorts.
