The process of comparing prices, amenities, and online reviews can be confusing, and people want certainty and objectivity.
One of the most important factors in the decision-making process for this is the star rating of the hotel.
The star ratings provide a quick snapshot of what travelers can expect, from the most basic accommodations to luxurious experiences.
This guide will help you understand the star ratings system, how they affect bookings and what actions to take to improve your hotel reviews and ratings.
What is the Hotel Star Rating System?
The hotel rating system uses a standard method to classify and rate hotels according to their quality, consistency and range of services and facilities.
Typically ranging from one to five stars – with five indicating the highest level of luxury and service – these ratings help travelers gauge what to expect from a property before booking.
There are several organizations that assign star ratings to hotels, each with different standards and scopes.
The prestigious international brand is the Forbes Travel GuideIn 1958,, a pioneer in professional and anonymous hotel inspections, began. Forbes awards one to five stars on the basis of a rigorous evaluation of services and facilities.
The American Automobile Association (AAA) has its own assessment system in the United States. Diamond In place of stars, hotels receive a Diamond rating between 1 and 5. The star rating system is used in many countries. However, the AAA system is focused primarily on North America.
As leisure travel increased, the concept of star ratings was developed in the early 20th Century to provide transparency and consistency for hotel standards. The influence of star ratings has changed over time, especially since the rise of online travel agencies.
Travelers today still respect them, but they also consider guest reviews and recommendations. Hoteliers still use a good star rating as a way to establish credibility and attract guests who are discerning.
How does the star system work?
There is no global authority that can give hotel ratings. Leading entities, such as Forbes, use an inspection-based, formal process to evaluate and rank hotels. motelsAs an example,
Forbes employs inspectors to anonymously rate properties based on hundreds of criteria. This includes everything from the quality of service and rooms to dining options, wellness services and overall guest satisfaction. They place a high value on customer service. Nearly 70% of the score for a hotel is based not only on physical facilities, but also on guest satisfaction.
The number of stars awarded to a hotel is usually based on the quality and quantity of its services, its professionalism and its overall consistency.
As an example, properties with higher stars are expected to provide services such as 24-hour receptions, valet parkings, fine dinings, luxurious bedding, and concierge access. While lower-starred properties may offer fewer services, they still must meet certain standards in terms of cleanliness and functionality.
Hoteliers are not given a star rating by default. They have to actively request it through organisations like Forbes and relevant national tourism organizations. This includes providing detailed information on your property, and agreeing to a thorough inspection.
Applying for a formal rating is a strategic move that can help you boost your visibility and reputation.
Hotel star rating systems vary
The criteria for determining the stars is different in each country.
Many countries, especially in Europe, have developed their own national or government-backed systems to evaluate hotel quality. The DEHOGA of Germany, Atout France of France and the regional tourism authorities in Italy all use different criteria tailored to market expectations and culture norms.
These differences are due to the different expectations of guests, hospitality standards, and regulatory environments in each region. Even if they meet the same national standards, a four-star hotel located in Spain might offer different amenities than one in the United Kingdom. Some countries place more emphasis on physical infrastructure, while others are more concerned with service and customer satisfaction. sustainability.
This can cause some confusion among international travelers. This makes it even more important to know your local system, and how it is perceived by the rest of the world.
Hotel star ratings explained
Hotel star ratings are a quick guide to the service level, amenities, and overall experience that guests can look forward to.
The general meaning of each rating is the same regardless of where you are.
From the bare essentials of a one-star property to the luxury of a five-star hotel, these categories help travelers choose accommodation that matches their expectations – and they can help you position yourself within a competitive market.
One star hotel★
The one-star hotel is a basic accommodation for budget travelers.
Expect simple furnishings, minimal service and limited on-site amenities – usually just a private or shared bathroom, a bed and perhaps a small desk.
Customers may receive minimal service or self-service, as there is rarely a 24-hour reception or daily housekeeping.
A one-star hotel is not designed to be luxurious, but rather affordable for short stays.
Two-star hotel★★
The two-star hotel offers modest comfort and a few extra conveniences.
The rooms may have TVs and Wi-Fi, as well as en suite bathrooms. Although amenities are still very limited, travelers should expect to receive cleaner, more functional space and better service.
Some hotels with two stars offer a breakfast area or a dining room, and the reception hours can be more consistent.
These properties are ideal for guests looking to upgrade from the simplest accommodation, without spending a fortune on extras.
Hotel 3 stars★★★
Three-star hotels are a good compromise between comfort and affordability.
The properties offer spacious rooms, modern furniture, dining options on site, and enhanced services, such as 24-hour reception and daily housekeeping.
Fitness centers, business amenities and room extras such as minibars or espresso machines are all possible. Although not at luxury level, service is usually friendly and professional.
Many travelers see three-star hotels as reliable mid-range options that deliver good value and consistency – and they’re right to.
The Hotel is a good example of three-star accommodation. Holiday Inn Berlin City Center East P-Berg In Germany.
Hotel 4 stars★★★★
Four-star hotels offer comfort, style and excellent service.
The hotel offers a wide range of amenities, including upscale décor, luxurious bedding, concierge service, multiple dining options, and spas and gyms.
The staff must be trained to anticipate the needs of guests and to provide a personalized service.
Both leisure and business travelers will appreciate the expanded services and refined experience, such as valet parking and in-room dining.
It is important to note that the word “you” means “you”. Hotel Palazzo Veneziano in Venice, Italy The following is an example of typical four-star accommodation.
Hotel 5 stars★★★★★
Five-star luxury hotels are the ultimate in service and luxury.
These properties offer exceptional architecture and design. They also feature world-class restaurants (often Michelin starred), full-service Spas, and highly personalized experiences for guests.
The rooms are large and immaculately furnished. They often feature high-end technology and premium linens, as well as 24-hour room service. High staff-to guest ratios ensure discreet, attentive service. No detail is missed, from turndown services to local experiences.
Enjoying a five-star hotel is all about luxury, exclusivity and unforgettable hospitality.
Archetypical examples are The Ritz Paris France
Star rating system vs. Star rating for guest reviews
While both use stars, there’s a key difference between official hotel star ratings – like those from Forbes Travel Guide or national tourism bodies – and guest review star ratings found on platforms like TripAdvisor, Google Booking.com is a good example.
As we have explained above, professional inspectors and authorities award official star ratings based on standard criteria. Evaluations focus on tangible factors such as amenities, cleanliness, service levels, and operational consistency.
The process is repeatable and structured with clear benchmarks as to what hotels of each star rating must offer. The ratings aren’t affected by guest opinions, but by standards of performance and quality.
Guest reviews are subjective, based on aggregate scores. After their stay, guests rate the hotel – usually on a scale of 1 to 5 – based on their personal experiences.
The scores are then averaged to create a public star rating for each platform. These hotel reviews are heavily influenced by factors such as friendliness and perceived value.
Guest ratings are a valuable tool for assessing recent performance. However, they do not have the same consistency and objectivity as official systems. It’s crucial for hoteliers to balance both. They must deliver the high quality needed to receive official recognition and ensure memorable guest experiences, which will result in strong online feedback.
Why star ratings are important
When it comes to evaluating your hotel, and making bookings, the star rating is crucial.
The star rating is the starting point for many guests. The difference between one-star hotels and five-star hotels is instantly apparent: budget versus luxury; basic versus complete service; self-service hospitality versus high touch hospitality.
This distinction has a significant impact on first impressions. It is also true for the more subtle difference between a four-star and three-star property.
Star ratings affect nearly all aspects of a business’s strategy. Hotels with higher ratings can justify premium prices and attract guests who are looking for elevated experiences. Lower-rated properties have to compete on efficiency and value.
The marketing strategies of hotels are also affected by the star rating. Luxury hotels place an emphasis on exclusivity and services, while economy hotels put an emphasis on location and affordability.
Staffing requirements will vary. The staffing requirements of a five-star hotel are usually high. This includes concierge professionals, sommeliers, and housekeeping supervisors. All these people command higher salaries, and have extensive experience in hospitality.
For example, a hotel with one star may use staff who are trained in a variety of roles but have less extensive hospitality training.
The differences in operational practices directly affect pay scales and recruitment, as well as training investments.
Star ratings are more than just marketing labels. They’re a structural framework which shapes the hotel’s identity and guest expectations.
How to improve hotel ratings
It takes a mix of a strategic focus, proactive engagement with your guests and operational efficiencies to improve the ratings and reviews for your hotel.
Online reviews are becoming more important than star ratings given by industry authorities.
This section explores key strategies for improving your hotel’s performance. We’ll discuss how to improve guest satisfaction, encourage feedback and streamline operations through technology.
Focus on the Guest Experience
Official star ratings and online reviews of guests are based on the quality experience they had.
Both inspectors and travelers evaluate hotels on the basis of service, comfort, and attention to detail.
To improve this area, invest in training your staff to ensure that they provide consistent and courteous service at all touchpoints. Upgraded amenities such as upgraded toiletries and in-room technology can also enhance the stay.
Where feasible, property upgrades – like refreshed interiors or improved bedding – signal quality and care. Even small upgrades can have a huge impact on the guest’s satisfaction and perception of value.
Encourage your guests to leave feedback
We’ve already established that online reviews have a significant impact on star ratings. They can also influence booking decisions.
Credibility and visibility are boosted by a constant stream of recent positive reviews.
Use QR codes to encourage feedback at the front counter during check-out, send emails following departure, or ask politely in person while a guest is staying. It is more likely to be answered if it’s easy and quick.
Consistent hotel reviews are not only a reflection of the service quality, but they also reveal areas where improvements can be made. They’re a great tool to improve your guests’ experience.
Software can streamline operations
Modern software tools Can significantly improve hotel performance not only behind the scenes, but also in ways that directly enhance the guest experience.
Automating tedious tasks like rate updates and availability synching can help hoteliers focus their attention on improving service and guest satisfaction. This efficiency is particularly valuable for independent hotels that have limited staff.
Consider these key tools when evaluating your options dynamic pricing You can stay competitive with solutions that adjust rates according to demand, seasonality, and local events.
Channel management Software maximizes visibility across multiple channels, and ensures that listings are accurate on all online travel agencies. This reduces the risk of pricing or overbooking errors.
It’s not just about making your daily tasks easier. Investing in technology allows you to create a guest experience that will get you rave reviews and high ratings.
Automation tools can help you spend more time with guests.
Software is a valuable tool for independent and small hotels. Lighthouse’s suite tools will help you provide an excellent guest experience.
Lighthouse’s solutions for distribution, pricing, channel management and a variety of data-driven applications for better revenue management and better hotel management will help you to achieve higher star ratings both from hotel rating agencies and guest reviews.
Lighthouse
Lighthouse is the leading commercial platform for the travel & hospitality industry.
We turn complexity into confidence through actionable market intelligence, pricing tools, and business intelligence.
We are constantly innovating to provide the best platform to hospitality professionals so that they can price more effectively, measure their performance more efficiently and understand the market better.
Lighthouse is trusted by over 70,000 hoteliers in 185 different countries. It’s the only solution to provide real-time information on hotels and short-term rentals in one platform. We are committed to providing the best customer service and strive to provide an unmatched experience. We consider our clients as true partners—their success is our success.
Visit Lighthouse for more information. https://www.mylighthouse.com.
Jonathan Gough
PR & Content Manager
Lighthouse
