The following are some of the reasons why you should consider hiring a professional. Cogwheel first participated in the pitch at E20X in 2022The Cogwheel team makes it a point to follow each year’s promising startups. E20X (Entrepreneur 20X)During HITECThe 2025 competition did not disappoint.
Check out the complete list of startups competing in Indianapolis in June 2025:
ALBIE: Booking Engine
ALBIE enables guests to book multiple hotels, activities, and ancillaries — even for different dates — all in a single reservation. It simplifies complicated trip planning, and increases visibility for hotels. ALBIE is designed to help you plan your trip collaboratively. It offers flexibility in booking and seamless management of guests’ details.
BookBoost: CRM & Guest Messaging
BookBoost Chatbots provide 24/7 customer support and a unified email inbox to streamline guest communication. Its platform integrates CRM, CDPs, guest messaging and workflow automation, allowing hotels to manage data more efficiently while personalizing guest experiences. Its automations, segmentation and cross-platform insight make it an effective tool for marketing and operations teams.
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Ediphi AI + VR Training
Ediphi is an AI-powered training platform that uses immersive, conversational experiences — including virtual reality — to simulate real-world scenarios. The platform allows teams in hospitality to learn through doing. They can track progress and receive certifications. This is a new approach to employee onboarding and development.
Eeva: In-Room Amenities
Eeva This compact 2-in-1 washer/dryer is designed for guestrooms. The unit is powered by a standard outlet, and comes with a removable water container. Hotels can provide a convenient wash/dry cycle of 90 minutes as an upgrade to a room or a self-pay service, using a revenue-sharing model that splits the leasing fee 50/50.
Levee: Housekeeping AI
Levee Connects with property systems to provide real-time support for housekeeping teams, including room inspections and training. Brand standards compliance is also supported. Using vision AI, housekeepers scan rooms post-cleaning to receive instant feedback — catching things like missing towels before guests do. This reduces the number of room inspectors, and ensures consistency and quality.
SEE Carbon Zero: Sustainable Automation
SEE Carbon Zero This platform automates the measurement and reporting of carbon emissions. This tool, designed to simplify ESG compliance as well as energy reporting (now required in five U.S. state), provides actionable insight for reducing the environmental impact and cutting manual reporting up to 80%.
Siv: Sales Lead Response
Siv AI is used to respond instantly to inbound requests for proposals via text, phone, or email. It integrates with existing hospitality software, allowing teams to respond within minutes rather than days. The goal: speed up conversions without replacing salespeople — freeing them to focus on building relationships and closing deals.
Vella AI: Proposal Automation
Vella AI The system automatically generates proposals using hotel assets, messaging, and forms. The system tracks the entire proposal journey, including opens, replies, etc. Integration with PMS/CRM systems. Sales teams can stay organized by reducing hours of effort to just minutes.
Winner
Congratulations to all participants!
We know first hand an exacting 4 minutes followed by judge Q&A is extremely stressful.
Cogwheel Team hyped up Siv The following are some examples of how to get started: Eeva, Levee Both the Judge’s Choice Award Then, there is the People’s Choice Award — a rare sweep that hasn’t happened before at this event.
