What you can do to avoid annoying your customers with your hotel technology sales strategy
This is my passion. I’ve helped hotel tech companies to break through noise for over a decade. There’s something we all have in common. You can also find out more about us on our website. The pitch slap is a growing epidemic.
You understand what I mean.
Cold DMs “Circling back” emails. Random calls asking “just 15 minutes”
It’s exhausting. It’s also ineffective.
It’s because I brought my friend with me Don BarnettDirector of Sales & Marketing at LondonHouse ChicagoTalk shop about The InnSync Show. Don is in a unique situation, as he is both the pitcher The following are some examples of how to get started: The target. He did not hold back.
“If I were to get a hundred dollars for each cold pitch in a given day, I’d be able retire by the end of this year.”
How to modernize your hotel technology sales strategy
Watch the entire InnSync episode here >>
The old playbook can be ineffective, and quite frankly, it is annoying.
Hotels are lean. The teams are smaller, the roles are stretched and the time is precious. But vendors still start their opening remarks with “Gota sec?”
Spoiler: we don’t.
What about the generic AI-generated pitch? These pitches are landing like wet towels. No context. No context. No chance.
Today’s hotel purchasers want to be informed, not sold.
Don says: “We do our research beforehand.” I’m looking for mutual connections, reading reviews and asking around on LinkedIn. I don’t need I need someone to buy me. “I want someone I can rely on when the moment is right.”
Does this sound familiar to you?
Hoteliers are now the new players in the game Control is in your hands You can also check out the buyer’s journey. If you’re trying to insert yourself too early — or too aggressively — you’re not just being ignored, you’re being remembered (for all the wrong reasons).
What will be the best hotel tech sales strategy in 2025?
Be Helpful. Be Found. Be Human.
Let’s take a look at this. Don’s 3-pillar guide for hotel tech vendors. want Get noticed
1. Your LinkedIn is your landing page
We won’t take you seriously if your profile looks as if it was created in 2017. Update your headline. Add testimonials. Share the wins. Share your wins. Speak directly to your problems.
2. Stop selling. Stop pitching.
No one wants to see another feature list. Show me educational content. Show me real-world examples. Share insights. Answer the questions I’ve not asked yet.
Don said, “Thought-leadership doesn’t mean being loud.” It means being able to think. Useful Terms.”
3. Learn More Agentic Search Or Get Left Behind
AI is changing how people find solutions. Your content is indexed by Google, LinkedIn, ChatGPT, and Google. You’re invisible to buyers if you don’t create keyword-rich content that asks questions.
Please don’t be “that guy”
Don shared this gem with us: “Someone called our number to try to reach me.” housekeeping manager. Now that person has been added to my list of people I don’t want to call. Forever.”
Do not be slick.
Don’t spam contact forms.
For the love of hospitality and don’t You can also find out more about the trick How to start a conversation
Play the Hotel Tech Long Game like a Pro
You want to learn how? The following are some of the ways to improve your own ability. Did you end up working together?
Don said, “Cory has never approached me cold.” “We talked for years. It clicked one day. Here we are.”
That’s it. It’s that simple. No tricks. Just trust.
Want to? Sell Hotel Tech In 2025? What Should You Do Instead?
- Make every pitch unique. No excuses.
- Invest in LinkedIn — it’s your storefront.
- You can be helpful even before you get hired.
- Write like a real person, not as a chatbot.
- Respect the timeline — trust takes time.
No one has ever said “yes”, to a guy who won’t stop calling.
Frustrated that your sales are being ignored? Check this out >>
About Lure Agency
Lure Agency is renowned for its passion for R&R – Relationships and Revenue. This Hospitality B2B Marketing agency is known for its “Science and Soul” unique approach. It combines data-driven strategy with creative flair. Specializes in helping independent resorts and tech companies as well as suppliers and vendors within the hospitality industry.
Lure Agency creates success stories that balance human connection and tailored strategies. Their work is more than just a business transaction; it is a journey that involves collaboration and innovation.
Lure Agency will create success stories for interested parties and invite them to learn more by visiting www.lureagency.com.
