9 June 2025 – The Branded Residences Forum Asia The Athenee Hotel a Luxury Collection Hotel Bangkok has announced the programme of 2025. The event will feature a day full of networking opportunities, discussions at high levels, and market insights that can help shape the future for this dynamic industry.
The Bench and C9 Hotelworks have organized the event to respond to the unprecedented growth of branded homes. The Bench will be bringing together some of the most influential hospitality brands in the world, as well real estate developers, industry experts, and investors.
Jonathan Worsley, Chairman & CEO of The Bench, said: “After the overwhelming success of the inaugural Branded Residences Forum launched during FHS World in Dubai last year, and now an annual event in its own right, we are very excited for this booming sector to take centre stage in Thailand with the first edition of the Branded Residences Forum Asia. We are excited to provide a platform where leaders from this sector can come together and explore new opportunities, form meaningful partnerships, and shape the future for branded residences.
The day will kick off with ‘A Founder’s Perspective on the Evolution of Branded Residences’ with insights from Ho Kwon Ping, Founder and Executive Chairman, Banyan Group, in conversation with David Johnson, Chief Executive Officer, Delivering Asia, discussing growth, challenges, and the future of the industry.
Jeff Tisdall, Chief Business Officer, Accor OneLiving, will deliver a TenX Leadership Talk on the state of the industry, which is followed by the ‘Global Branded Residences Market Update’ with Bill Barnett, Managing Director, C9 Hotelworks, and Riyan Itani, Founder & Director, Global Branded Residences.
Bill Barnett said, “Asia Pacific is entering a new era in the branded residence industry.” This is a very exciting time for the industry. Each country has their own storyline, dynamics and excitement. This event will provide an opportunity to connect the dots as branded residences have become a distinct asset class in real estate.
Panel discussions on the hottest industry topics continue to be part of the programme. These include a session on hospitality groups’ branded residences strategies featuring speakers from some of the world’s leading brands including IHG Hotels & Resorts, Marriott International, Four Seasons and Rosewood Hotel Group; the role of design in elevating branded residences; financial and legal frameworks behind contracting for branded residences; creating loyalty beyond stay, as well as a look beyond hospitality with a panel discussion on how fashion, food and automotive brands are shaping branded residences. In addition, Richard Stevens, Group CEO, Sectorlight, will be moderating the session titled ‘Selling Branded Residences – Cognitive Marketing and the Power of Brand Essence’ in conversation with Lindsay McGinn, Global Vice President Residential Marketing, Accor, and Jenny Naylor, Managing Director Advisory, Brand Atlas .
The program will feature regional markets such as Vietnam, moderated Catherine Edwards, Chief Development & Luxury Officer, Minor Hotel Group Limited, along with representatives of Indochina Capital Corporation (ICC), The Ascott Limited and Savills Hotels Asia Pacific. Eric Levy is the Managing Director at Tourism Solutions International, while panelists include GOYOH C9 Hotelworks & List Development Co. In additon, Omar Romero, Chief Development & Luxury Officer, Minor Hotel Group Limited, and Riyan Itani, Director & Founder, Global Branded Residences, will have a conversation about what luxury means in Asia from a branded residences perspective.
Minor Hotels will host a VIP reception at the Anantara Siam Bangkok Hotel to conclude the event.
To register and for more information, please visit www.brandedresidencesforum.com
About the Bench
The Bench is a global curator for opportunity. It designs transformative summits and forums that enable the travel and hospitality industries to connect, innovate and thrive. The Bench has over 20 years of experience in creating platforms that inspire collaboration and drive meaningful changes.
The Bench creates events where ideas are sparked, relationships are deepened, investments take flight, and investment opportunities are created. The Bench produces events that spark ideas, deepen relationships, and allow investments to take flight.
The Bench is committed to fostering a dynamic and forward-looking dialog, uniting pioneers in the industry to solve challenges, seize opportunity, and cocreate the future. The Bench events are designed to be more than just a networking event – they’re about transforming thoughts into action, and building a brighter tomorrow.
Anne Bleeker
In2 Consultancy
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The Bench
