Key Points
- Hilton uses AI to solve guest issues and improve the guest experience. The company wants to increase customer loyalty.
- The company aims to combine human-centered hospitality and smart technology. It recognizes that hotels historically lag behind in adopting tech.
- Hilton has already implemented agentic AI into chatbots. It expects this to grow in the coming 12 to 24 hours.
The following is a summary of the information that you will find on this website:
Hilton’s Chris Silcock spoke at the Skift Data + AI Summit about the company’s integration of AI to solve customer problems and increase loyalty. Hilton is focusing on combining intelligent technology and human service. He acknowledged that hotels are often behind the curve in terms of tech adoption. Silcock emphasized the use of AI to upgrade customers and the early adoption agentic AI chatbots. He predicted significant advances in this area over the next few years.
