SojernThe leading digital platform for hospitality, shares its latest travel statistics ahead of summer’s busy season. Despite ongoing global political and economic uncertainty, travel demand is holding steady with 2024 levels—as travelers seek out cooler climates, rich cultural experiences and more local getaways.
“In a world reshaped by politics, climate, and evolving traveler expectations, the brands that thrive are those that adapt early—delivering timely, personalized messages that drive loyalty,” said Noreen H., Chief Revenue Officer at Sojern. “Now is the time for marketers refine their top of funnel strategies and use travel intent data in order to connect with consumers on multiple channels.
Stateside Stays: Shifting American Feelings
In the face of global tensions as well as evolving economic pressures on America, travel habits have largely remained stable, although some shifts have emerged. Many travelers are choosing to stay closer to home. concerns Traveling internationally can be a good way to get a feel for the world. Bookings for domestic flights in the US are up 2%. Flight bookings to Mexico, Europe, and the Caribbean are all down. Notably, major cities like New York City, Orlando and Miami Domestic travel is on the rise, with a tendency to travel closer to home. As the United States prepares to host a major international football tournament in June and July—bringing together top football clubs from around the globe—cities like New York, Los Angeles, and Miami could see a surge in both domestic and international fan travel.
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Internationally, the top three destinations for U.S. travelers so far this summer—based on total outbound bookings—are the UK (8.8%), Mexico (7.8%), and Italy (7.2%). Travel to Canada has increased by 6%However, falling airfares may indicate a softerening in demand. In contrast, Canadians It is not what it appears to be rethinking their US plans. Following a drop in US-bound flight bookings—from 4.6% to 3.5% in February—summer demand The following are some examples of how to use Mexico The number of people who have embraced the Internet has risen. 10–25%The trend is away from the US, and towards alternative regional destinations.
Latin America’s Local Surge, Cultural Hotspots
Mexico Continues to be a popular destination for summer, driven by a Domestic travel surges 15%The overall number of bookings has decreased slightly. The US Mexico is the top international market for Mexico, with a share of 70% Inbound flight bookings Cancun (55%) All travelers to Mexico are most likely to choose the following destinations: Mexico City (16%) You can also find out more about the following: Cabo San Lucas (14%).
Southwards Peru A has been seen Bookings rise by 7%Machu Picchu’s allure and adventures in the dry season are driving forces. Brazil The travel industry in is booming. After a record-breaking month with 1.5 million International arrivals in Summer Booking flights is easy. You can find out more about this by clicking here. Up to 6% While hotel searches The sun is up 17%Regional travel is the main focus of this tour. Latin America (+71%), The US (+12%). Europe (+21%). São Paulo You can also find out more about the following: Rio de Janeiro Top draws are.
Europe’s cultural calendar and cool spots dominate
Amid heatwave warnings, European The desire for cooler destinations is growing. Inbound travel to Europe is stable. Flights from Europe to the UK The sun is up 12%With a London—accounting for 75% of total flight bookings—leading the surge. Major events such as Coldplay’s World TourThe Oasis reunionThe festival of the year is a great way to celebrate. Glastonbury The momentum is being fueled by the influx of newcomers.
Travelers are “embracing” the heat as temperatures rise.coolcationsBookings for European flights have risen to Estonia (+32%) is followed by Iceland (+17%), and Norway (+11%). Summer favorites are still popular Portugal (+7%). Spain (+3%). France (+1%). Portugal, In particular, the last few years have seen an increase in 13% Bookings for hotels are on the rise, as is the number of hotel searches. US Composing 30% Since then, the number of people living in poverty has steadily increased. Easter.
Paris The popularity of summer travel continues to grow, particularly after last year Olympics momentum. ItalyCelebrate its Jubilee YearThe. is still holding strong, Rome Americans account for 28% international visitors. Book international flights. Switzerland’s GDP is up by 2% YoYIt’s still too early for causality to be proven, but the UEFA Women’s EURO 2025 It may also be a factor.
Middle East, Asia Pacific see year-round growth
Then, you can get started. UAEBookings for international flights are on the rise 4% Hotel bookings in YoY are Up to 20% offTop inbound markets include India, Saudi Arabia. The UK
Southeast Asia Singapore A has been seen 5% Flight bookings are up YoY. China, India, Australia Among its top source markets are Thailand It is not only experiencing a 2% Demand from tourists is driving the increase in international travel. China, Japan, South Korea
Outbound travel from East Asia has continued to grow post-COVID. Japanese You can also find out more about the following: South Korean Travelers are increasingly choosing regional destinations such as Shanghai, Taiwan and Bangkok Over traditional favorites such Jeju—whose share has dropped Between 2024 and 2025, the percentage of people who are not working will drop from 25% to 14,6%
Australia What is a 10% Discount Travel demand is driven by visitors to New Zealand (+14.6%), China (+12.4%), and the US (+9%). Major urban hubs, such as Sydney, Brisbane, You can also find out more about the following: Melbourne Leading the Way
Visit our website for full data insights and recommendations for travel marketers. Sojern’s website.
*Sojern Data as of April 21st 2025
