SINGAPORE – SojernThe leading global marketing partner of hospitality company has chosen the leading platform for marketing built specifically for hospitality. The Ascott Limited (Ascott). This collaboration will allow Sojern to leverage its AI-driven platform in order to increase Ascott’s efficiency with digital marketing, maximize return on investment, and increase direct bookings.
Ascott’s portfolio includes over 980 properties in more than 230 locations across 40 countries. Its diverse collection of award winning brands spans Asia Pacific and Central Asia, Europe and the Middle East. Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu You can also find out more about the following: Yello.
This partnership is the result of a six-month rigorous request for proposals (RFP) in which Ascott reduced its list of marketing vendors and selected Sojern to be one of five global partners. Ascott’s decision to partner up with Sojern shows its commitment towards a data-driven and innovative digital marketing approach that maximises guest engagement.
Ascott’s Digital Marketing Strategy Elevated
Sojern’s advanced marketing platform, multichannel capabilities and marketing expertise will help Ascott achieve the following goals:
- Maximise Direct BookingsImplement sophisticated programmatic marketing and audience targeting in order to attract high value travellers to Ascott’s website and app platforms.
- Increase Traveler EngagementUtilize real-time intent data for travel to reach the right audience, at the right moment. This will increase brand loyalty and guest acquisition.
- Ascott is a thought leader in the industryUse marketing insights and expertise in the industry to support Ascott’s global and region teams with knowledge sharing initiatives, workshops, and industry events.
Ascott has named us as its official global partner for marketing. This is a great honor. This is in line with our vision to drive meaningful traveller engagement by using smarter, data driven marketing. We’re excited about continuing to achieve impactful results on a worldwide scale. Lina Ang – Managing Director International Property Sales, Sojern
Supporting hospitality leaders has a proven track-record. Accor South East Asia, Marriott International, Viva Resorts by Wyndham. The Leading Hotels of the WorldSojern is committed to helping hotels increase revenue and improve guest engagement as the digital landscape continues to evolve.
Sojern
Sojern It is a leading platform for travel marketing that has been designed to boost the growth and profitability of the travel industry. The Sojern Travel Marketing Platform is a set of easy-to-use software and services that delivers unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience—all in one place. Over 10,000 travel marketers use our platform to find, engage, convert and attract travelers. Sojern was founded in 2007 and is headquartered in San Francisco. Teams are located in the Americas and Europe as well as in Middle East, Africa and Asia Pacific.
