Seibu Prince Hotels & Resorts is proud to announce the signing of Prince Hotel Da Nang, formerly Sel de Mer Hotel Suites, scheduled to open in October 2025. This significant milestone showcases Seibu Prince Hotels & Resorts’ renewed focus on international growth, bringing the brand’s renowned “Service from the Heart”—a philosophy inspired by the spirit of omotenashi—to new destinations across the globe.
Prince Hotel Da Nang marks a pivotal step in Seibu Prince Hotels & Resorts’ renewed commitment to international growth, extending its presence and
The Japanese hospitality is not limited to Japan’s borders. This strategic expansion into Vietnam underscores Seibu Prince Hotels & Resorts’ ambitious plan to expand its global portfolio, ensuring the essence of Japanese warmth and genuine care is accessible worldwide.
“We’re thrilled to announce the opening of Prince Hotel Da Nang, a significant step in our global expansion that remains true to our core value of heartfelt service,” said Lee Richards, CEO of the International Division, Seibu Prince Hotels & Resorts. It was a simple decision to partner up with Mr. Thanh Duong, and Mrs. Trang Trang Nguyen who created the internationally acclaimed Sel De Mer Hotel Suites. This hotel’s standard is excellent. This new hotel is a milestone in our commitment towards hospitality excellence. It reinforces our commitment to setting the highest standard in the most carefully curated destinations around the world. Our guests can enjoy our unique blend of Japanese hospitality and warmth. This will make for a deeply memorable and effortlessly elegant stay.
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Mr. Duong Tien Thanh, of Thien An Thanh Trade Service Company, the owner of Prince Hotel Da Nang, commented on the partnership “Our collaboration with Seibu Prince Hotels & Resorts is a natural fit. We share their values of genuine care and partnership with owners. Our two organisations are perfectly aligned in their shared endeavor.
Prince Hotel Da Nang will be a shining instance of this synergy.
Prince Hotel Da Nang aims to redefine the standard of luxury accommodation by seamlessly combining comfort and state-of-the art facilities. Each of our 164 rooms and suites is minimalist in design, with a private balcony that offers a captivating view of the cityscape or serene beach. In addition to the luxury accommodations, guests will enjoy a culinary experience at our on-site restaurants, bars and The Speakeasy rooftop bar, which offers 360-degree panoramic views.
The hotel’s luxurious spa and gym are designed to offer guests a relaxing and peaceful experience, with modern luxuries. Prince Hotel Da Nang has flexible, multifunction meeting rooms that are equipped with audio-visual technology.
The Prince Hotel Da Nang enjoys a strategic location just minutes from My Khe Beach. This hotel offers unmatched access to Da Nang’s vibrant nightlife scene in An Hai, as well the natural beauty of Son Tra Peninsula. The Prince Hotel Da Nang’s central location allows easy access to the city’s key attractions, including the Dragon Bridge and Marble Mountain. Ancient Town and the Golden Bridge are also easily accessible.
The official launch of The Prince Hotel Da Nang in October 2025 will reveal more details about this exciting milestone.
