Let’s not kid ourselves, manual processes and outdated software won’t be enough in 2025. The hospitality industry is changing rapidly, and venues that stay ahead of the curve are those who embrace technology to increase efficiency, revenue and create exceptional guest experiences.
New technology platforms, which place more emphasis on the guest experience, are helping to solve very specific and very real challenges faced by resort and venue operators. If you are running a resort, pool, casino or festival series, these 11 proven strategies will help you operate your business more efficiently and profitably in 2018.
1. Let the Guests Enjoy Your Home See Use 3D Maps Before Booking
Don’t just show the space… immerse guests in it. Interactive 3D Maps let people explore venues virtually, see real layouts, select tables, cabanas and seating with precision. This confidence is a key factor in bookings and conversion rates.
2. AI Forecasting can help you make smarter decisions.
AI-driven demand prediction is now available to venue and resort operators. This tool will help them predict busy periods, fine-tune pricing, and staff intelligently—so they are always prepared, never overextended.
3. Simplify group sales with customized payment flows
It shouldn’t be like playing email tag to manage large groups of bookings. With dynamic lead forms, custom payment links, and a tailored pricing structure, you can tailor the process to your needs.
4. Know your guests. Get to Know them.
The CRM enhancements give operators access to detailed guest profiles, including past purchases and preferences, right at the booking stage. This insight allows you to make more informed decisions about your guests, such as identifying those who are likely to return or customizing experiences to their preferences.
5. Increase Cross-Sales with Multi-Experience Booking
Giving guests a seamless way to book everything—from spa services to dinner reservations to pool cabanas—all in one transaction is key to profitability. Fewer clicks = more money in the cart. This is a great way to boost revenue quickly without spending more on marketing.
6. Use Mobile Tickets & QR Codes to Cut the Line
No more clipboards or long queues at the front desk. Allow QR code redemption, mobile tickets, or self-checkin to alleviate bottlenecks. Staff can then focus on high-value interactions.
7. Automate your pricing strategy
Operators can create tiered pricing based on demand, booking rate, and inventory with the built-in yielding tool. Think of early-bird discounts, peak-time premiums, or last-minute offers—without the manual hassle.
What is the financial upside? Let’s do some math. It’s not just about saving money; efficiency is about increasing revenue.
What can it look like?
- If you increase the average guest spending by $15, with 10,000 guests per month, that’s an extra $150,000 a monthly, or $1.8million annually.
- Now layer in a modest 15% boost in multi-experience bookings—spa + cabana + dinner, all in one cart—and you’re unlocking More than a Million People Could Benefit In revenue. It is not necessary to spend extra on marketing. Just smarter systems will do the heavy lifting.
8. Booking Journeys that Fit Your Lifestyle You can also find out more about us on our website. Brand
Guests aren’t one-size-fits-all—so why should booking flow be? You can choose from interactive calendars or 3D map selectors. Pop-up widgets and classic list views are also available. From discovery to purchase, the result is a seamless experience that stays true to your brand.
9. Support Gaps Can Slow You Down
Even the best of software can occasionally need backup. Choose a tech firm that offers 24/7 live support by phone, email, and chat so you can continue to run your business no matter what time zone it is, the size of the event, or how many guests are attending.
10. Manage multi-day events with ease
Planned a multiday festival or event series? Operators can use centralized tools to manage the commerce, capacity and upsells of each segment. All the details are covered: VIP access, merchandise and add-ons. (And yes, a multi-day booking feature is coming soon).
11. Confidence in Data-Driven Decisions
Revenue insights are the best way to understand what’s really going on. Real-time analytics can be used to monitor performance gaps and track top-selling experiences.
Are you ready to get more from every booking?
Operational efficiency in 2025 begins with smarter systems, and ends with a better bottom line.
Stop using outdated tools and putting together fragmented system. It’s high time to upgrade. The right technology and strategy can transform the way venues and resorts are run, improve guest experience, and increase revenue without adding complexity.
About the Author
Brad Van Orsow, Director of marketing at UrVenueDriven by innovation, he is driving growth and development in the hospitality sector. He combines creative strategy and data-driven insights with 15+ years experience to improve brand engagement. He leads marketing efforts at UrVenue to help individual venues, hotels and resorts, mixed-use entertainment centers, and other facilities optimize operations and unify bookings. Brad is a Business Administration graduate of the University of Nevada. He has worked for top travel, entertainment, and hospitality brands. He is passionate about using technology to simplify the hospitality industry and shares his insights through thought leadership events and industry conferences. Book a live demo with UrVenue Take the first step towards a future that is more efficient, profitable, and connected.
UrVenue
UrVenue was founded in SaaS by a hospitality technology company. It pioneered a best-in class Venue Management System. The VMS provides innovative solutions for selling and managing experiences at independent venues, such as bars, nightclubs and lounges. In 2022, the company introduced the industry’s first Property Experience Management System (PXMS), now known as UrResort—a sister platform specifically designed to sell, manage, and monetize experiences for hotels and resorts, all-inclusives, integrated resort casinos, and enterprise hotel organizations. Since 2011, UrVenue’s technology has been the trusted solution for organizations such as Fairmont Banff Springs, Caesars Entertainment, MGM Resorts International, Wynn Resorts, Club Med, Circa Resort & Casino, Tao Group, Resorts World, The Venetian, Mohegan Sun, and Zouk Group. UrVenue was also a finalist of the Skift IDEA Awards for a number of years. Visit for more information. urvenue.com. Follow us socially: LinkedIn, Twitter, Facebook, Instagram.
Barbara Worcester
+1 440 930 5770
UrVenue
