Romeo Bravo Software is invited to join BLLA’s prestigious Inner Circle Club. This will elevate technology partnerships within boutique hospitality.

Los Angeles, CA – August 12 , 2025 – The Boutique & Luxury Lodging Association (BLLA)The leading organization for independent boutiques and luxury accommodations, is proud to announce Romeo Bravo Software As the newest member in its exclusive Inner Circle Club (ICC) program.

Romeo Bravo Software (RBS), a leading global provider of Integrated Property Management Software solutions, is geared towards meeting the changing needs of hospitality companies. RBS has a vision to be the leader in AI-driven technology, empowering clients to become more efficient and guest-centric.

The Inner Circle Club is BLLA’s most selective partnership tier—reserved for handpicked vendor partners who demonstrate exceptional quality, trustworthiness, and alignment with BLLA’s mission. ICC members contribute to the growth of boutiques by bringing value and innovative solutions.

“Romeo Bravo Software is a modern boutique that embodies the ethos of modern boutiques,” said Frances Kiradjian, Founder & CEO of BLLA. “Their thoughtfulness in technology combined with their boutique-minded service makes them an excellent addition to our Inner Circle Club. We are thrilled to welcome them to this community of aligned business partners.

The Inner Circle Club is a group of world class companies who support boutique hospitality by promoting excellence, education and genuine connection. RBS is now part of an elite group of vendors that are shaping independent lodging’s future.

“We’ve always admired BLLA for its mission to promote independent hospitality,” stated Jerry Abbott Romeo Bravo Software COO “Becoming a member of the Inner Circle Club strengthens our commitment to serve this vibrant community by providing technology as thoughtful and unique, as the properties themselves.”

About BLLA

You can also find out more about the following: Boutique & Luxury Lodging Association (BLLA) The official trade association for independent boutique hotels and luxury lodging professionals in the world. BLLA, founded in 2009, leads the movement towards authentic and design-forward hotel hospitality through advocacy, community building, and education. The next Boutique Hotel Owners conference The event will be held in Westlake Village on September 29-30.