Melbourne 29th July 2025 – RMSThe bold new identity of, the global leader in hospitality technologies for hotels, motels and serviced apartments as well as outdoor accommodations, short-term rentals and outdoor lodgings, was unveiled by.
RMS, which began as a holiday park in Australia 40 years ago, now supports over 7,000 hotels, serviced apartment, campgrounds, and motels in more than 70 countries.
The new brand reflects a sharpened focus on what has always mattered in modern hospitality – the connections that define great service and drive sustainable business growth. RMS continues to redefine what today’s exceptional hospitality technology looks and feels like with this rebrand.
Adam Seskis said, “We have always believed that hospitality is built around experiences. This rebrand reflects RMS’ commitment to continue helping lodging providers create moments that are important, powered by intuitive technologies, engaged teams, seamless operations. We’re not just a company that makes software. “We’re a platform that helps employees work smarter and guests feel more welcomed, allowing businesses to grow faster.
RMS’s goal is to help you achieve great hospitality. From smooth check-ins, timely upsells, and schedules that are always on time, RMS can support these interactions. RMS, the backbone of connecting people, places, technology, and properties to insights and action ensures that everything runs smoothly behind the scene.
RMS is a brand that is built on connection and touchpoints. The hospitality industry thrives at the intersection of technology and service, where staff meets guests, operations meet results, and life meets work.
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This is brought to life with the new identity, which has a modern design and reflects the simplicity and clarity in the platform. Strategically, the new identity reinforces RMS’s ongoing commitment to help operators move from a manual to a modern workflow, from siloed system to integrated workflows, as well as from guesswork and to informed decision-making.
Customers will see the rebrand as a sign of both momentum and continuity. RMS’s core value of innovation, collaboration and customer satisfaction remain at the heart of its offer to operators in hotels, motels and serviced apartments.
RMS
RMS is the leading hospitality platform, trusted by more than 7,000 businesses in 70 countries across all hospitality verticals. RMS was designed to simplify operations, improve the guest’s experience, and encourage sustainable business growth. It connects people with technology and places. RMS provides a suite of tools that provide real-time insight to operators of hotels and serviced apartments. Find out more at www.rmscloud.com.
