Key Points
- Ritz-Carlton will launch its third yacht Luminara in July and expand into the Asia-Pacific Market by December.
- The yacht collection of the brand will be available in Europe, Asia-Pacific and Polynesia with new ports and itineraries.
- Four Seasons’ Orient Express, Accor’s Orient Express as well as Aman have entered the hotel-branded cruise market.
You can read more about it here:
Ritz-Carlton Yacht Collection expands its luxury cruise options with the launch of Luminara. This ship will first debut in the Mediterranean, before moving to the Asia-Pacific region. Soon, the brand will have three ships operating globally. These include new itineraries to Southeast and East Asia as well as French Polynesia. The hotel-branded ship market is heating up. Other major hotel groups such as Four Seasons Accor and Aman have also launched their own yachts to increase competition.
