Rimrock banff joins Accor’s Emblems.

Rimrock Banff Emblems Collection is one of the most iconic resorts in the Canadian Rockies and is set to redefine mountain luxury. The first Emblems Collection Property in North America. The resort, owned by Oxford Properties Group with a capital partner will undergo a complete transformation beginning in October 2025. It will reopen as a flagship in summer 2026. Accor’The newest luxury brand from s, which combines its rich heritage with a new vision.

Nature, heritage, and a sense of place

This property, located in the Bow Valley just minutes from Banff’s downtown, balances privacy with close proximity to historic Upper Hot Springs and the Banff Gondola. Although the resort’s current location opened in the year 1993, the site has welcomed travellers since the 1880s. They came seeking the rejuvenating natural springs. Since more than 100 years, this small retreat has represented Banff’s spiritual tranquility, cultivating an enduring legacy of timeless appeal, renewal and elevated hospitality.

For decades, Rimrock Banff has offered a sanctuary in the heart of Banff National Park — a place of sweeping mountain vistas and a deep, immersive connection to nature. This reinvention is a new beginning, one that preserves the authentic experience guests have come to love while elevating the essence of this resort. The Emblems Collection is a collection of exceptional properties. Each one has a distinct identity, an intimate sense place and an enduring elegance.

“We don’t just open hotels. We are creating tomorrow’s heritage. Rimrock Banff Emblems Collection, will be more that a luxurious resort; it will offer a unique experience where nature’s beauty and Emblems sophistication come together. The first Emblems in North America represents our vision for this brand, which is distinctive, intimate, connected, and deeply connected. “We are proud to collaborate with Oxford Properties Group to bring to life this vision. Their expertise and commitment to quality are crucial in shaping the next chapter of luxury hospitality in Canada.”

— Maud Bailly, CEO of Sofitel Legend, Sofitel, MGallery and Emblems

The Redesign of Nature Inspired Visions

Studio Collective is renowned for its immersive design philosophy and emotional appeal. They are leading the redesign of Rimrock Banff’s Emblems Collection. The goal is to create a retreat that balances contemporary refinement with sustainability and raw natural beauty. This evolution introduces fascinating new elements which redefine the guest’s experience. They include: a stunning mountainside infinity-pool with views of Bow Valley; vitality pools; ice immersion swimming; panoramic saunas; meditation rooms and movement studios. This resort will place a high priority on well-being, through thoughtful curation. They offer year-round, seasonal immersion within the elements of nature while fostering introspection, exploration, and reflection.

Emblems signature approach to intimate luxury

Rimrock Banff Emblems Collection is a tranquil mountain retreat, where luxury and nature are in perfect harmony. The unobstructed views of the park’s natural beauty will be preserved, and guests will experience a renewed sense place that captures all the charismatic charm of the Canadian Rockies. The new chapter will be centered around enhanced experiences focusing on wellness and connection. It will also feature sensory-rich dining and new restaurant and pub experiences inspired by the land and seasons as well as Banff’s stories.

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