Wellness is no longer just a trend—it’s a movement reshaping industries, and the hospitality sector is no exception. Accor has revolutionized the way that hospitality leaders care for their guests in an era when mental health and sustainable self-care are at the forefront. It’s not just about spa retreats, but a paradigm change that integrates wellness into all aspects of the guest experience.
We’ve always been about supporting the well-being of our guests—it’s historically what we do. It’s a natural progression to extend that into a modern context, through nutrition, spas and fitness, mindfulness and sleep. Emlyn Brown is Accor’s Global Vice President for Well-being.
Our guests actively seek to maintain or improve their health. This priority increases as you move up on the luxury scale.
Brown highlights
Redefining Wellness Beyond the Spa
Accor’s innovative strategy is based on six foundational pillars. It is not a side-project, but a core part of the business. Each one is based on a commitment to help guests feel healthier and happier when they leave.
These pillars create a flexible structure that is universal.
Brown, says This allows brands to be themselves while still delivering a narrative that appeals to the desire of people to live longer.
The expert on well-being explains.
This is how the pillars of our society are born:
- Active Nutrition: Raffles’ London’s Pillar Kitchen, for example, offers a menu curated by nutritionists that follows the latest health trends.
- Holistic Design Raffles Maldives’ Meradhoo is a perfect example of a property that seamlessly blends architecture and nature, creating spaces conducive to relaxation and rejuvenation.
- Moving and Fit: Guests can stay fit indoors and outdoors with programs like Fairmont Fit or Pullman’s Power Fit.
- Spas: Accor’s spa services are designed to deliver more personalized and effective results, thereby improving the health and wellbeing of people.
- Mindfulness and Sleep: The use of mindfulness programs and sleep rituals across brands can reduce stress levels and promote recovery.
- Digital Balance Accor explores innovative ways to connect and sync with guests in order to create bespoke wellbeing experiences that integrate spa, nutritional, fitness and sleep experiences into a digitalized world.
The Business of Wellness
Wellness-oriented guests Spend more than your fellow travelers, choose longer stays and higher-level accommodations. Brand loyalty and business growth are both boosted by this strategy.
Brown notes. It’s not just an improvement, but a necessity to future-proof the hospitality experience.
Check out the EHL Insights: Hospitality Outlook 2025EHL experts will discuss the growing demand for rejuvenating experiences. They will also explain how hospitality can assist customers and travelers in recharging their minds, bodies and souls.
Wellness meets Sustainability
Accor’s commitment to well-being includes planetary health. This aligns with today’s socially responsible travelers. The company has made bold moves, from reducing food waste and embracing plant-forward eating to cutting down on food waste. Sustainability and well-being are non-negotiables for younger generations, especially Millennials and Gen Z. We must cater to their needs and values.
Brown highlights.
The Intersection of Luxury, Well-Being and Sustainability
As Accor leads the transformational wave, intersections of well-being and sustainable luxuryIt is becoming an important part of hospitality in the modern world. The group has more than 560 luxury hotels and lifestyle hotels around the world. This gives it a unique position to inspire a shift in global living towards healthier and happier.
Being well-being-focused is not just about creating aspiration—it’s about touching the hearts and minds of our guests, building loyalty, and creating unforgettable experiences,
Brown, says We’re only just beginning.
What better way is there to create an unforgettable event than by serving delicious, nutritious food? Active nutrition is an important pillar in Accors’ well-being strategy and wellness.
From nutrient dense snacks to mindfully chosen drinks, consumers are looking for meals which not only satisfy their palates but also match their health and life goals.
For example, at Raffles London at The OWO, Pillar Kitchen & Juice Bar provides curated health-conscious meals designed by nutrition experts. In Cartagena, Colombia at the Sofitel Barú Calablanca Beach Resort they have a Food Truck serving fresh, light dishes inspired by local flavors.
In the hospitality sector, this trend is becoming more popular as it focuses on combining healthy and delicious food with a nutritious and tasty experience.
Visit our site to learn more about the movement for food health and safety. Food and Well-being ReportAccor, along with other key industry players, will reveal insights and innovations that are driving their mission to reimagine wellbeing.
