Singapore — Three of the leading hotels in Asia – Accor, IHG, and Zannier – have achieved the first ever data-backed verification. Tuu Eco Stay AwardsProving sustainability can enhance both credibility and competitive advantage.
Regent Hong Kong, Pullman Phuket Karon Beach Resort (Thailand), and Zannier Bãi San Hô (Vietnam) each submitted at least six consecutive months of operational data for independent review, earning Tuu’s Verified Bamboo Badge, a measurable mark of trusted progress that general managers can benchmark, marketers can amplify, and ESG teams can build on.
Each hotel took a different path to progress, but all backed it with evidence and operational data across five core metrics — Energy, Water, Food, Waste, and Human Resources — maximising the reporting already compiled for recent EarthCheck Platinum, Green Key, and Green Globe certifications to earn Tuu’s Verified Bamboo Badge.
We realized that many hotels were not taking advantage of this marketing opportunity, and we knew that credibility was the first thing to be considered. This is why we start with a rigorous and data-backed approach. Terry Blackburn founder of Tuu Eco Stay Awards
This process has helped validate a significant achievement at Regent Hong Kong: a reduction of 23% in electricity consumption following renovation.
The renovation of Regent Hong Kong was done with responsibility because our owner is committed to transforming the hotel into a sustainable one. We review and set ESG targets every year. Platforms like the Tuu Eco Stay Awards add credibility and clarity to our progress. Harvey Wong, director of engineering for the property
Tuu Eco Stay Awards were designed for hotels of all sizes, even though the first winners are high-profile global brands. The programme is a cost-effective and high-trust way for independent and regional groups to compete and benchmark with global brands in terms of sustainability leadership.
Tuu Eco Stay Awards provide a practical and performance-based alternative. This gives hotels a framework to track monthly progress. Verified Bamboo Badges last for a period of 12 months. The badges are stored on an independent blockchain registry, ensuring transparency and traceability.
Even in our industry, greenwashing is a common practice. Tuu Eco Stay Awards appealed to our company because it was based on real facts and not just fiction. It helped us to see where we were and how we could improve. Alain K. Bachmann, general manager of Zannier Bãi San Hô, which uses solar to supply up to 40% of the resort’s energy
Tuu provides each verified hotel with a public facing Eco Profile. This is a digital page which shows the Verified Bamboo Badge and aggregated monthly score. It also highlights sustainability to create transparency in a single glance.
Hotels can convert their sustainability ambitions into action-based evidence by collecting and verifying data. It’s about moving from intention to impact—and that credibility matters to everyone from guests and regulators to investors. Paul Ashburn is a partner at HLB Thailand. HLB Thailand is the third-party verifier of the Tuu Eco Stay Awards.
This credibility helps hotels such as Pullman Phuket Karon to apply their sustainability efforts in all departments and touch points with guests.
Tuu Eco Stay Awards, a data-driven platform, helps us validate our efforts. It also benchmarks our progress. We have concentrated on tangible initiatives, such as structured waste management and the phase out of single-use plastics. This gives our staff and guests confidence in those changes. Christian Carminati – Hotel manager of Pullman Phuket Karaon
Hotels that earn a Verified Bamboo Badge can also apply to 30 Eco Stay Awards in four categories: Cultural Heritage, Environmental Impact, and Sustainability Plan. The judging is open all year round and is aligned to global ESG benchmarks. This helps hotels convert verified sustainability into marketing value and long-term recognition.
The Eco Stay Awards and the Verified Bamboo badge are just the beginning. Tuu assists hotels to turn verified progress and awards in engaging content. This includes everything from in-room storytelling, to investor-ready reports. Each verified property receives a storytelling kit tailored to its needs, which helps it communicate with guests, brand platforms and owners.
The Tuu Eco Stay Awards are gaining popularity with both boutique independents in Asia and global brands. With greenwashing laws tightening, and guests’ expectations changing, now is the perfect time to launch this award.
Let’s help guests find sustainable hotels by giving them an easy way to identify those that are doing things right. Help these hotels to share engaging content, which is credible and backed up with real progress.
Blackburn continues. Nobody wants to talk about the reuse of towels and plastic straws anymore. It should not be the main story.
Industry partners who are committed to sustainability and hospitality support the Tuu Eco Stay Awards. EcoSPIRITS Lumitics and Bizsu are the official sponsors. Official Partners include Asia Sustainable Travel (Phuket Hotels Association), C9 Hotelworks (Delivering Asia), and Delivering Asia.
About Tuu
Tuu is an intelligence system for sustainability that helps hotels translate operational impact to data-backed progress, and then into purposeful storytelling. Tuu was designed to make ESG performances measurable, comparable, and communicable. Tuu helps hotel teams and brand leaders as well as ownership groups track their performance, verify their results, and communicate credible sustainability content to all stakeholders.
Liam Aran Barnes
Co-founder | Tuu
Tuu
