Pan European Airlines is responding to the changing expectations of guests and a resurgent tourism sector. Pacific Hotels Group has transformed Pan Pacific Perth in a historic way. This significant investment builds on the Group’s global asset enhancement initiative strategy, which began in 2021 with the opening of award-winning Pan Pacific London. The hospitality arm Singapore-based UOL Group Limited PPHG continues its vision of elegant luxury through a juxtaposition bold and inspiring designs, enhanced signatures services, and sustainability innovation.
Pan Pacific Perth has 488 guestrooms and suites and is the largest PPHG property in Australia. This hotel is a flagship for the brand. The refreshed interiors of the hotel, redesigned reception, and elevated Pacific Club Lounge, designed by FDAT Architects are inspired by Western Australia’s natural landscapes.
PPHG, as part of its commitment towards responsible tourism has integrated sustainable design in the Pan Pacific Perth. Innovative features include decorative panels made from repurposed denim, hand-pressed natural herbs, and 100% recycled plastics—each crafted to reduce waste and celebrate natural materials through multi-sensorial experiences, aligning with the group’s broader sustainability goals. PPHG has been recognized as the first hospitality company in Oceania that received the Global Sustainable Tourism Council’s (GSTC) Multisite Certification for all of its Australian properties. This highlights its leadership in sustainable tourism.
Its expansive convention floor of 2,500sqm, the largest one in Perth, was upgraded with cutting-edge audiovisual and LED technology. This space, which offers flexible room layouts and seamless professional assistance, is designed to accommodate many business events, conferences and social occasions.
Advertisements
Choe Peng sum, CEO of Pan Pacific Hotels Group said: “Australia, with its six properties owned and managed in three states, is one of PPHG’s most strategic markets. Our investment in Pan Pacific Perth It is an investment in the city’s future as a West Coast business and events hub. A national tourism rebound, and Perth’s upcoming AU$5billion airport redevelopment are supporting the growth of Perth.1The hotel is strategically located to meet the growing demand in the city for premium travel experiences and events.”
Intensifying presence in key markets
PPHG invests heavily in asset enhancement projects across its Australian portfolio to ensure each property keeps up with the changing expectations of consumers and brand standards.
- PARKROYAL Melbourne Airport Recently, the 276 guestrooms, conference facilities and public areas have been completely redesigned. The hotel is the only one that has direct access via sky bridges to Melbourne International Airport as well as Melbourne Domestic Airport.
- PARKROYAL Parramatta, Sydney The hotel has been upgraded significantly, including its 286 rooms and meeting spaces. In keeping with the PARKROYAL name, the hotel is deeply rooted in the community. It reflects the vibrant cultural and rapid economic transformation of the region.
The enhancements to these properties come at a moment when the tourism and MICE industries in Australia are gaining momentum. According to the Australian Trade and Investment Commission (ATIC), international tourist arrivals should increase by 41% between 2020 and 2028. Singapore has seen a 40% increase in arrivals between 2022 and 242—a trend projected to continue.
Australia’s MICE Industry is predicted to grow 11.5%, from 2024-2032, thanks to its world-class infrastructure, government support, and the increasing demand for flexible and sustainable event solutions.3. Melbourne and Sydney are still the leading hubs for MICE, and PPHG has a great opportunity to expand its offering to satisfy both leisure and corporate travellers.
“Across our hotels in Australia, we are enhancing meeting spaces to be more flexible, investing in technology for hybrid delivery, and enhancing F&B offerings to support diverse events. Our integrated owner-operator business model is strong in its ability to deliver high-level MICE services across multiple markets, from Singapore to Australia to the UK. Choe Peng Sum added.
PPHG, with a well-established footprint in Australia owns and/or operates six properties: Pan Pacific Melbourne, Pan Pacific Perth, PARKROYAL Darling Harbour Sydney PARKROYAL Melbourne Airport PARKROYAL Parramatta Sydney PARKROYAL Monash Melbourne. These properties offer trusted hospitality to both business and leisure travellers in key urban centers and travel hubs.
