New Hotel Concept 27 North Unveils Vibrant New Identity Downtown Healdsburg

Healdsburg Classics Foley Entertainment Group We are entering a new and exciting era. Hotel Les Mars has officially changed its name to 27 NorthThe hotel’s 16 rooms and venues will reflect the spirit of modern wine country, with a new vibrant identity. 27 North, located steps from Healdsburg Square, will continue the tradition of high service hospitality. Now infused with an enhanced, playful spirit, the hotel offers enhanced guest programs and new experiences. The reimagined design draws inspiration from its creative energy, and provides a more lively base for adventure-obsessed tourists looking for new ways to discover wine country.

27 North is a connected and inviting boutique, lifestyle hotel where guests don’t just stay — they tap into the local vibe. 27 North’s guests can enjoy a wine-tasting, listen to a DJ on the patio or drink small-batch cocktails at The Bar. Anchored By ArandasThe property is alive with music and culinary moments all week long at, the stylish Mexican restaurant and hotel bar. On Wednesdays, Banshee Wines and spirited vinyl soundtracks are paired together with the Arandas Patio’s Rock Like a Banshee. On Thursdays, Fridays, and Saturdays, DJs will spin genre-bending mixes from 4PM to 9PM. Sundays, the brunch is transformed into a lively Live Music Brunch, with mimosas, margaritas, and great food.

The 27 North private club will also host events for members. Foley Family Wines & Spirits The Society Healdsburg Popups will take place in the Library on Thursday-Saturday between 11AM-4PM. The Bar at 27, North, however, is launching a brand new cocktail program that includes top shelf selections as well the signature Foley Core Cocktail menu. This menu is available across all Foley hospitality properties. A grab-and go breakfast is served daily from 7:30-10AM at the bar to help fuel your day in wine country. HOWL at Arandas features live music, tarot card readings and specialty cocktail. Volvo Wine Tours are available to 27 North guests, which offer chauffeured access into some of Sonoma’s most desired wineries. Plus, with a new luxury rental car partnership, guests can enjoy exotic and high performance vehicles for scenic drives on vineyard-lined backroads or rugged drives along Sonoma Coast. Visitors will also see striking new artwork created by Healdsburg’s own Bradford Brenner. This bold, expressive artist brings a fresh, energetic energy to the entire property. Visit sister property, The Vine House, to discover a more holistic side to Wine Country. Farmhouse InnThe Wellness Barn is just minutes away for a relaxing treatment. Foley Entertainment Group has a vision of creating unique experiences that showcase the best of the area.

27 North debuts as a new member of Preferred Hotels & Resorts, part of their Lifestyle collection, are known for offering unique and personal experiences tied directly to the destination. The property’s commitment to providing guests with the best possible experiences is reinforced by joining this exclusive network.

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