Cendyn, a global integrated hotel technology and services company, is delighted to announce a partnership with Singapore-based boutique hospitality company – Naumi Hotels – as it prepares for expansion with a brand refresh and investment in its digital real estate.
Naumi, which opened its flagship Naumi Hotel Singapore 18 years ago, has launched a new promotional campaign and website accompanied by brand new visuals. The aim is to highlight the USP of boutique properties that are design-led. With seven hotels in Singapore, New Zealand, and Australia, the boutique hotel portfolio is set to continue its international expansion in 2025 – bringing the Naumi experience to new destinations around the world.
Cendyn Web Services will enable Naumi to bring its brand to life with design-led, digital visual experiences. Boutique hospitality portfolios will be able leverage first-party information from multiple sources, such as the booking engine and user data, in order to optimize their users’ experiences. Naumi Hotels will be able to customize its digital experience to showcase the unique story of their hotel. This will allow them to cater content, offers and imagery according to audience preferences.
“We are at a point now where the digital experiences needs to reflect your stay experience.” SPaul Stocker is the COO of Naumi Hotels, a member of the aid Group. “We are looking to make our bold brand come alive online. Cendyn’s intuitive CMS platform, along with its technical execution and design sensibility, was a key factor in our choice. Cendyn not only provides essential data security but also empowers our team to seamlessly control content without compromising design or functionality.
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“We were searching for a partnership that would grow with us. Cendyn gives us the flexibility, scalability and support we need for our continued expansion into key markets. The level of support provided to the team in terms of account management and customer service has been outstanding.”
“Naumi Hotels can now communicate its distinctive, design-led identity and unique guest experiences through its digital asset – this was clearly necessary and timely for the brand,” said Rick Posey, Senior Director, Reporting & Analytics – eCommerce, Cendyn. “The team can now better collaborate across the portfolio by giving each property access to make website updates for the menu, F&B promotions, campaigns, operating hours etc while allowing the central team to review and publish. Naumi can drive direct bookings by offering special packages and personalizing experiences throughout the entire guest journey.
Naumi was founded in 2007 and blends bold design, personal service, and heartfelt care to create immersive experiences for the modern traveler. Rooms are inspired by cultural icons such as Madonna, Coco Coco, Andy Warhol, etc. Inspired by the principles that individuality and design innovation are key to creating an unforgettable experience for guests, Naumi is a brand built on a philosophy of creating bespoke, extraordinary stays. Naumi Hotels will launch its new website and brand identity on September 1st, ahead of the 18th anniversary celebration of the opening the 73-room flagship in Singapore’s vibrant city centre.
