Fuelled by new research announced today, Mudgee Region Tourism has launched a bold new campaign proposing an additional public holiday “Mudgee Monday” – aimed at addressing the imbalance in the national public holiday tally, whilst promoting regional travel as a tool to support mental health and wellbeing.
This initiative is the result of a new national study that reveals:
- 72% Australians support more public holidays
- 57% of respondents believe that an extra-long weekend could reduce stress and burnout.
- 55% of people prefer to visit small towns and rural areas over large cities.
Breaking the Law
Mudgee Region Tourism has called on Premier Chris Minns, who is the leader of the fight for equal public holidays in all states, to champion “Mudgee Day” as the antidote against big city burnout.
This is more than just a marketing campaign. Australians demand more balance, and better mental outcomes. So we are calling on Premier of NSW Chris Minns. Give us a break and equalize the stakes,” says Beau Kassas.
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The campaign is being led by Dr Anastasia Hronis, a renowned clinical psychiatrist who has been advocating mental health and well-being as a priority in legislative discussions.
“Travel, especially to remote regions, can be a powerful tool for emotional and psychological healing. “We need a policy to reflect this growing need,” Dr Anastasia Hronis says.
Visitor economy is important:
Research from the campaign reveals a shift in Australians’ holiday preferences, which is great news for smaller towns. The “anti-big movement” is causing more people to reject the crowded, big cities and choose smaller, more authentic destinations, like Mudgee region.
“Towns like Mudgee, Gulgong, Kandos and Rylstone remind people of how travel should be – slow, unhurried and deeply personal. We want visitors to slow down and think about the benefits of taking a Mudgee Monday. Kassas concludes.
Mudgee Region Tourism encourages travel industry stakeholders to sign the petition and join the national conversation. The proposed public holiday is not only a way to support local economies, but it also provides a chance for people to focus on rest, mental wellbeing and exploring the region.
