Minor Hotels, a Bangkok-based hospitality company, announced four new hotel brands Thursday. The group has an ambitious expansion plan that aims to reach 850 properties in the world by 2027. This represents a growth of approximately 50%.
The new brands include:
- The Wolseley HotelsMinor’s 2022 purchase of the London restaurant, an iconic landmark, inspired a luxury brand. Each property has a Wolseley cafe or restaurant.
- iStayA limited-service brand of hotels that offers budget options in cities.
Minor is expecting to announce its first properties in a few months.
In 57 countries, the group operates nine established hotel brands including Anantara Collection, NH Collection and Avani. The group also operates a variety of services such as luxury train, riverboats and beach clubs.
“We have carefully crafted each brand to capture specific market opportunities,” said Ian Di TullioChief commercial officer
The launch will follow Minor Hotels’ masterbrand restructuring In March, which consolidated their loyalty program under a single Minor Discovery platform Upgraded digital infrastructure
Dillip Dillip Rajakarier, CEO of Minor Hotels and Minor International Group, spoke at the Skift Asia Forum held in May.
