Amsterdam – MewsThe industry’s leading hospitality cloud has announced an important milestone for the use of AI by hospitality teams. AI Smart Tips reshapes guest interactions, giving hotel staff access to a summary of key information about each guest and their preferences. The summary is available at all points of contact with the guest during the stay. Over 5 million Mews Smart Tips are viewed each week by hoteliers all over the world. This helps them to customize the experience for guests.
It’s no longer necessary to sift through CRM tabs and scattered notes. AI Smart Tips intelligently summarizes data like reservation details, housekeeping comments, and past behavior to give hotel teams an immediate, actionable picture of each guest. Now, employees are encouraged take note of any information that may be useful in the future. The result is faster insights, less missed opportunities and consistently excellent service.
The following are some of the ways to get in touch with each other Boardwalk Boutique Hotel ArubaAI Smart Tips is a family run oasis of 49 rooms nestled in an old coconut plantation. It has changed the way that their team operates.
“Our loyalty program is built on our guest experience.” Trisha Reinkemeyer, Assistant Hotel manager at Boardwalk Boutique Hotel Aruba said that’s why guests return. With AI Smart Tips, staff members can get everything they need within a single glance. What about the bananas that our housekeeping staff noticed in a room of a guest? We left bananas in the room on their next day because we remembered. “It’s the little things that make them smile.”
Boardwalk’s staff reads each Smart Tip and combines this information with data on Guest Lifetime Value to improve service for their loyal clients – many of whom return for more than 30 years. AI Smart tips even inspired them test a tool for post-stay feedback that is fed directly into guest notes.
Robin Schluter Owner at Auberge St Pol in BelgiumAI Smart Tips transformed the guest experience.
The AI Smart Tips feature has revolutionized the way we welcome returning guests. It adds a personal touch to every interaction. The feature has improved our service and streamlined our operation.
Teams work differently. Teams need to be designed for this.AI Smart Tips lives directly in the guest profile – one of the most frequently accessed areas of the PMS – and in the Reservation calendar, making it a seamless addition to daily workflows. This is a great time-saver, as it eliminates the need to switch between systems or search for guest insights.
Mews AI’s Smart Tips, which centralizes guest intelligence through AI, allows any team member to become an expert in service with just one glance.
About Mews
Mews The leading platform in the new age of hospitality. Mews Hospitality Cloud, which powers over 12,500 clients in more than 85 different countries, is designed to streamline hotel operations, transform guest experiences, and create profitable businesses. BWH Hotels customers include Strawberry, The Social Hub, Airelles Collection, and The Social Hub. Hotel Tech Report named Mews Best PMS (2020, 2025), and among the Best Places To Work in Hotel Tech (2020, 2022, 2020, 2024, 2030) for 2019. Mews has raised over $410 million in funding from investors, including Growth Equity at Goldman Sachs Alternatives (Goldman Sachs Alternatives), Kinnevik, and Tiger Global.
Katie Halfhead
Senior Communications Manager
