Travel is more than simply reaching a destination – it’s about the meaningful moments of connection shared along the way. Marriott Bonvoy will unveil a themed program for families in Greater China this summer. The program is centered around the launch of the original IP for the family, “Marriott Bonvoy Squad.” The program provides a wide range of immersive stays, including specially-themed rooms and exclusive “Squad Fun Bag” merchandise. This creates an enriching and whimsical journey for young Marriott Bonvoy adventurers and their family members. The program will gradually be introduced in more than 200 Marriott Bonvoy hotels across the region.
Three characters who love to travel are featured in the original “Marriott Bonvoy Squad”. Noah the Elephant leads the group and is socially adept, brave, and resilient. Artistically talented, he records every step of his journey in his drawings. Luca is a cheerful and energetic fox with a love for photography. He has a talent for capturing the most heartfelt moments of travel. Mia the Sheep has a keen intellect and is eager to learn new things and enrich her journeys through reading.
Betty Tian is the Managing Vice-President, Customer, Greater China at Marriott International. She said, “Today’s family has evolving expectations in terms of travel. The families are not only looking for quality family time, but also journeys with emotional resonance that inspire creativity and make lasting memories. Marriott Bonvoy Squad Family Program was created to meet these needs. We aim to give families a more immersive and elevated travel experience through our original IP, themed hotels, and interactive experiences.
Three Sets Of Themed Rooms Create Fun-Filled Memories for the Entire Family
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Each of the three themed rooms is inspired by the personalities of Marriott Bonvoy Squad Members. From décor and bedding to color palettes and plush toys, every detail is thoughtfully designed to create a playful, lighthearted atmosphere for families. Noah’s Jungle Adventure room is a lush, natural paradise where children can join Noah the Elephant for fun, interactive activities. The “Luca Wilderness Journal Room” incorporates engaging photography challenges and natural design elements, while Luca encourages guests to capture perfect moments on their journey. Mia’s Cloud Enigma room is a dreamy, serene sanctuary inspired by Mia’s passion for learning. It offers a cozy reading nook where kids can embark on an exciting adventure of discovery.
“Squad Fun Bag” Presents Delightful Surprises
The Marriott Bonvoy Squad will accompany your family on all of their travels. The “Squad Fun Bag”, designed specifically to enhance themed stays, provides an extra layer for fun and exploration. Children can use the Squad backpack to explore the “Marriott Bonvoy Squad Adventure Log.” They’ll get to know the three characters by playing games and listening stories. Families can participate in interactive programming for parents and children at participating hotels. Set includes Bonvoy Squad sticker and puzzle pack. The “Squad Fun Bag”, which is included in the set, allows guests to bring home a souvenir that will last for years.
The Marriott Bonvoy Mini Program on WeChat allows guests to follow the Marriott Bonvoy Squad, and discover new experiences for families. Marriott Bonvoy members earn points when they purchase themed packages.
